2) Incorporating processes of continuous improvement in environmental performance.

This strand suggests focusing on internal production and operation processes, to identify phases or critical stages from an environmental point of view, that would enable the incorporation of improvements in the socio-environmental performance, always within a framework of continuous improvement. It involves aspects of production processes such as waste management, effluents and emissions, management of natural resources (soil, water), rational management of agrochemicals, infrastructure design, etc. An important aspect -that the program tries to promote- is the inclusion of certifications (local, national or international). These are valid tools that allow organizations/companies/cooperatives not only to achieve better environmental standards but also to incorporate additional value to their products while maintaining or adding markets for them. 

Having experience in processes of continuous improvement, a routine habit of measuring and generating information about the processes and a market demand for safe and responsible products.

From these first 10 years of experience applying the PPP concept in different territories in northern Argentina and Paraguay, we have several lessons learned: a) the need to identify valid stakeholders and to generate bonds of trust with them; b) to clearly identify the environmental values that are primarily to be protected; c) to interpret the genuine needs for productive growth; d) the need to build a relationship between "partners" rather than "service providers"; and the willingness to accompany and/or face the public jointly.