Communication enables an understanding of the objectives and the actions that have been taken to achieve adoption of the principles that sustain the program, by all the members of the organization and the local community. It is a way to highlight the effort made and the policies implemented in order to ensure the sustainability of the productive processes. Communication within the organization allows dissemination of the vision, values and actions put in place to improve environmental performance, the commitment to the community and the quality of the products offered External communication specifically allows dissemination of the organization's efforts to improve its productive and environmental performance to the local community, buyers, suppliers and any other social actor relevant to their interests.