Community Outreach and Stewardship: JA Hotel Tree Planting

Goumbook and JA Hotels & Resorts have planted a total of 20 Ghaf saplings in Dubai’s resort, backing the ‘Give a Ghaf’ campaign to conserve the threatened indigenous plant.  Local hotel managers and employees planted trees using the new "Breathable Sand" technology to reduce irrigation water usage.

* Initial contacts were started after a local green-technology conference, which allows Breatahbels Sand scientists/engineers to meet with the JA Hotel manager team. 

* JA Hotels & Resorts is Dubai’s most sustainable 5-star resort.  The partnership is forged by good collaboration and Hotel's need for new water-saving technologies.  Some small demonstration sites (See School Tree Planting and Home Gardening building blocks) also provided confidence in JA Hotel in using this technology.

 

JA Hotels & Resorts is Dubai’s most sustainable 5-star resort.  The management team initially has some concerns about the tree performance using this new technology, since this is completely new to them.  Good communication and other case studies were provided to JA Hotels which paved the way for the project's success, especially local case studies, and demonstration projects (see other building blocks).