Locally grown organic vegetables and crops are a dire need to the consumers nowadays in urban areas. Making such products easily available via farmers market will lure more consumers to visit and buy the products. As a result, the increment of the consumers in the market creates more demand for the local, fresh and organic produces, which shall finally boost the farmers to gear up in the production of more vegetables, fruits, cereals and lentils.
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The growing popularity of consuming organic products in Nepal's urban areas
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A growing interest in healthy "superfoods" such as Avocado and Moringa products
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The Jasrame households' readiness to meet the demand in the nearby city along with the capital city
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The growth of healthy food consumers I experienced myself in our capital city, Kathmandu, along with the major urban areas of the country.
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Through research based on "Knowledge, Attitude and Practice" surveys, I learned that the vast majority (over 95%) of small scale farmers is the intervention area where already de facto organic, but none had taken measures to obtain certification and link to urban markets