The purpose of this building block is to have the agenda of the protected area current among stakeholders and participants. The Reserve’s staff engaged with different stakeholders on a strategic and long-term basis. These included: Directors of Schools, representatives of media (including National Media outlets), sponsors (who provided prizes for children’s competitions). The stakeholders were invited to the events because the events addressed their own agenda and because they were involved in the atmosphere of the celebration (music, colorful traditional costumes etc.)