Inclusive business approach

 

Our solution is exploring the potential opportunity for the rural unemployed youth in protecting their natural forest.  On one hand the youth are unemployed and on the other hand there is a huge potential in the forest. This needs systematic intervention to show the possibility to solve their unemployment problem in keeping the biodiversity. Business is our main tool for this intervention - It is making money from honey. Honey production fits best into conserving the forest in the area concerning solving the economic and social problems. The business approach is our building block since other many intervention such as NGO approach didn’t bring continuous change in the area. The growing demand for organic honey supports our system.

  • The market for organic honey
  • The suitability of the area for honey production
  • The simplicity of the production system 
  • The interest of the society to accept changes
  • It is possible to make money (profit) in contributing to rural development 
  • Everybody has the capacity to develop, if someone helps in how to do this practically.
  • The developing story behind a product is a powerful tool to get good market demand.
  • Spending more time in the project area helps the youth to develop confidence in the intervention