Ocean Sole Solution in a Box: from Awareness to Understanding

Published: 10 May 2016
Last edited: 03 May 2017
Developing an understanding of the problem and the solution includes monitoring the volume of ocean debris collected and removed from beaches and waterways at each beach clean up activity, and the proportion of this which is flip flop material. This information will in turn be used to research the impact of the flipflop industry and advocate for responsible manufacture and waste management. Development of materials and systems, as well as training is provided for local people and organisations. Impact data is documented to understand the adverse impact of marine waste on key sea turtle nesting and bird nesting sites; and improved state of ocean is measured by marine conservation area data. Social data is collected such as livelihood improvements e.g. poverty reduction and household income, and improved status of women including skills development and personal income. Ocean Sole also gathers qualitative data and stories through focus group and case study interviews to complement information for marketing and education purposes. This data is then be used to improve the marine conservation entrepreneurship model, and as a basis for debate, discussion and policy development and advocacy in the marine conservation field.


Scale of implementation
Phase of solution
Documentation and dissemination of results
Review phase

Enabling factors

- Committed, capable partners who understand the importance of data collection accuracy and reporting. - Willing interview participants. - Correctly set monitoring and data collection tools.

Lessons learned

- Important to have simple systems for data collection so that local people can easily be trained and data collection can be integrated with operations. - Also need skilled programme staff within conversation organisation to analyse and interpret data to be used for research and advocacy purposes and for planning conservation interventions.