Dissemination and Communication of Information for Behavioural Change
Volunteers are strongly involved in communication processes to seek changes in society, thereby fulfilling four functions: informing, persuading, entertaining and educating.
Communication work is crucial for society to find out about and value natural resources, in order to increase environmental education and awareness and to contribute to a better conservation of natural areas.
The program is part of the #NatureForAll movement, which enables them to have access to effective communication tools.
Content and means of distribution must be adapted to different audiences (rural, urban, business, academic and research).