Dissemination and Communication of Information for Behavioural Change

Published: 08 July 2020
Last edited: 07 August 2020

Volunteers are strongly involved in communication processes to seek changes in society, thereby fulfilling four functions: informing, persuading, entertaining and educating.

 

Communication work is crucial for society to find out about and value natural resources, in order to increase environmental education and awareness and to contribute to a better conservation of natural areas.

Classifications

Category
Alliance and partnership development
Co-management building
Collection of baseline and monitoring data and knowledge
Communication, outreach and awareness building
Education, training and other capacity development activities
Scale of implementation
Local
Subnational
National
Phase of solution
Planning phase
Entirety

Enabling factors

The program is part of the #NatureForAll movement, which enables them to have access to effective communication tools.

 

Lessons learned

Content and means of distribution must be adapted to different audiences (rural, urban, business, academic and research).