Population Media Center: The Umurage Urukwiye (“Rwanda’s Brighter Future”) Drama Project

Solutions connected with Population Media Center: The Umurage Urukwiye (“Rwanda’s Brighter Future”) Drama Project

East and South Africa

Mass-media radio drama in Rwanda protects gorilla habitat

Stephanie

Tholand

5 Building blocks

Culturally-specific formative research

Role modeling knowledge and positive attitudes and behaviors

Well-written, entertaining stories about complex issues

Excellent production quality of drama

Promotion