Digital KICK (Knowledge Information Content Kiosk) for supporting SDG in South Asia during the Pandemic

The Institute of Policy, Advocacy, and Governance (IPAG)
Published: 14 January 2022
Last edited: 14 January 2022
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The Institute of Policy, Advocacy, and Governance (IPAG) is a not-for-profit international think tank working on economic and social development, regional cooperation, climate change and governance issues. IPAG came up with the Digital KICK (Knowledge Information Content Kiosk) for supporting the implementation of the Sustainable Development Goals (SDGs) in South Asia during the Pandemic. Digital KICK is a social media-based regional awareness and advocacy program run in partnership with and receiving support from the International Development Research Centre (IDRC), Canada. The Digital KICK serves as an information kiosk and digital information desk with interactive audiovisuals on some key areas related to SDGs 2, 3, 4, 5, 8, 11 and 12. In total, the Digital KICK currently has 150 audiovisuals which were circulated across the South Asian audience reaching over 25 million people. 


South Asia
Scale of implementation
Area-wide development
Urban ecosystem and build environment
Outreach & communications
Species Conservation and One Health Interventions
Risk communication, community engagement and behaviour change
Urban and Disaster Risk Management
Resilience and disaster risk management
Lack of public and decision maker’s awareness




Digital KICK addresses major challenges (environmental, social and economic) faced across South Asia in the context of the pandemic. The challenges are mentioned below: Environmental Challenges: Waste Management during the pandemic Social Challenges: Gender-Based Violence, Mental Health, Health and Dietary Habits, Productivity during Lockdown, Change in Workplace, Community Resilience in South Asia during the pandemic.


The beneficiaries include households, communities, government bodies, Civil Society Groups, organizations, front-line workers, journalists across Bangladesh, Bhutan, Maldives, Pakistan, India, Sri Lanka,  Afghanistan and Nepal.

How do the building blocks interact?

Each building block can be implemented separately but also together at the same time, for example, the solution can be implemented focusing on another region and can include content related to other SDGs of relevance to that region.


The Digital KICK currently has 150 audiovisuals which have already reached over 25 million people, who viewed in total over 110,000 hours. With the help of Digital KICK, IPAG was able to address the information gap in South Asia in the context of the pandemic. Digital KICK was able to raise awareness among the South Asian population on several topics related to COVID-19 and the SDGs such as increased gender violence, immunity boosters, the importance of mental health, healthy dietary habits, and waste management. In addition, Digital KICK was also able to bring in a certain degree of acceptance in regard to changes taking place due to the pandemic through topics such as productivity during the lockdown, workplace change, and community resilience.


Under SDG- 5 (Gender Equality), IPAG wanted to create awareness on the increased gender-based violence in the context of the pandemic and had created an AV under its Digital KICK project. The AV listed out helplines along with their phone numbers in all 8 South Asian countries. In fact, women had reached out to IPAG seeking further guidance on how to contact these help centres, and IPAG provided them with further instructions on how to reach out to the right institution for help.

Contributed by

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Clara Latini UN Sustainable Development Solutions Network