Wild Sky Beef – Supporting Wildlife-Friendly Ranching Practices
Created by American Prairie Reserve, Wild Sky’s mission is to support wildlife-friendly ranching through the sale of premium beef. This business model conserves wildlife and contributes to economic activity in Montana’s rural Northern Great Plains.
Contexte
Challenges addressed
Emplacement
Impacts
Proceeds from the sale of Wild Sky beef support conservation in the American Prairie Reserve in two ways. First, a portion of funds go directly toward advancing APR’s mission to create a 3.5 million-acre wildlife complex. Second, profit is returned directly to area ranchers who implement wildlife-friendly management protocols. Wild Sky’s protocols cover a number of areas relating to wildlife conservation—from the preservation of native prairie, to the protection of prairie dogs, to the installation of wildlife-friendly fencing. The aim is to restore the ecological conditions that are important for a large ecosystem endowed with the diversity of life the region once hosted, including humans as part of this system. Ranchers who voluntarily participate in the Wild Sky program receive a premium in exchange for practices that encourage wildlife abundance and diversity. Over time, the cattle from these ranchers will meet Wild Sky’s criteria of grass-fed and hormone and antibiotic free and can be sold directly to Wild Sky. Our eventual goal is to sell as much beef from the Reserve area as possible.