Creation of alliances between CIMMYT, farmers, suppliers and experts.
From the beginning, collaboration was one of the pillars of the project; an example of this was the alliance with CIMMYT, whose objective is to technically accompany farmers for three years in the implementation of sustainable agriculture policies.
Similarly, collaboration with one of our corn flour suppliers in Mexico, who was actively involved in the project, was essential for the successful implementation of training and best practices.
- Having an open mind as a company to go against the narrative that "Being sustainable is not profitable". Innovation and research helped us to demonstrate that the opposite is true.
- That producers have the certainty that their products can continue to be marketed and that this process will be done in a fair manner.
- To have a technical-evaluating ally so that the project is useful, efficient and replicable.
- The alliance with CIMMYT for the implementation of the sustainable agriculture policy was essential to speed up the process and ensure the success of the project.
- The importance of defining roles and responsibilities between Bimbo and CIMMYT.
- Defining the scopes from the beginning with those involved so as not to generate false expectations and to ensure that the collaborations are "win-win" for all parties involved.