Elevating public awareness
Featuring black bear science education as an exhibition zone in the Hubei (Wuling Mountains) Wildlife Specimen Museum, externally promoting and popularizing species knowledge and project achievements. Nature educators organized public museum tours, conducted wildlife rescue activities, science lectures, etc., with annual public reception exceeding 35,000 person-times. By displaying spectacular black bear footage captured by the project, publishing science articles, and streaming real-time videos, visitors observed bears without disturbance. In recent years, illicit excavation, deforestation, and poaching have nearly vanished. Local residents now fully recognize the species’ importance; diverse educational approaches fostered comprehensive multidimensional understanding of Asian black bears, acknowledging them as part of the reserve community while avoiding intrusion into bear habitats.
1.Biodiversity conservation concepts have landed and rooted in China; vigorous publicity and retransmission by major mainstream media elevated attention to black bears;
2.High prioritization by Houhe NNR management leadership; full cooperation from the reserve’s professional nature education team; continuous reporting by communicators;
3.The reserve possesses an effective external display platform—a multifunctional, technologically advanced specimen museum with diverse exhibition methods, centrally showcasing outcomes of black bear initiatives;
4.Obtained black bear footage was exceptionally compelling, shattered traditional perceptions, and sparked public discussion.
1.Timely dissemination of project outcomes within reserve communities invited media to narrate black bear stories; collaborated with residents to film species-related documentaries, enhancing community recognition;
2.The reserve regularly submitted promotional materials to CCTV, leveraging mainstream media for nationwide publicity, amplifying project influence;
3.Published research findings in academic journals, targetedly proposing species conservation and human-bear conflict mitigation solutions;
4.Research outcomes require transformation into science education materials easily understood by the general public.