Strengthening Communication and Advocacy for Women's Health and Rights

This building block focuses on communication and advocacy as essential tools for creating systemic change—not just spreading information. Menstrual health is deeply personal but also shaped by institutional silence, stigma, and policy neglect. To challenge these patterns, the way we communicate must be intentional, inclusive, and tailored to each audience.

We develop distinct strategies for different stakeholders: government actors require policy-aligned framing and formal presentations; schools and youth respond better to creative, interactive materials; funders seek clarity, evidence, and long-term potential. Understanding what matters to each group—and delivering it in their language—has been key.

At the same time, we frame menstrual health as part of larger social goals: education, gender equality, environmental sustainability, and health equity. This framing helps broaden the base of support, positioning the issue within mainstream development agendas and attracting allies beyond the menstrual health space.

Advocacy happens through both formal and informal channels. While we participate in national alliances like MHMPA Nepal to shape policy and coordinate campaigns, we also invest in everyday conversations with local leaders, NGOs, and school staff. In both spaces, trust and consistency matter as much as messaging.

Strong communication gives menstrual health a visible, legitimate place in public life. It opens doors to new partnerships, mobilizes communities, and helps dismantle the silence that sustains discrimination.

Audience-Centered Strategy:Effective communication starts with understanding your audience—what they care about, how they process information, and what motivates them. Tailoring messages to these needs increases engagement and reduces resistance.

Trusted Local Messengers: Messages are more impactful when delivered by people the community already knows and respects—such as teachers, nurses, or local leaders. These messengers help bridge gaps of language, trust, and authority.

Framing Within Broader Agendas:Linking menstrual health to national priorities like education, gender equity, and environmental protection helps position it as a shared development goal, not a niche issue.

Clarity and Consistency: Maintaining a clear mission, unified voice, and visual identity across all materials and channels builds brand trust and recognition—especially important when working with multiple partners.

Presence at Multiple Levels: Being visible at local, municipal, and national levels creates reinforcement and allows the message to travel more effectively across different parts of the system.

Use of Storytelling and Visual Media:Creative communication tools—videos, graphics, real-life stories—help translate complex or taboo topics into emotionally resonant and relatable messages.

Bilingual and Culturally Relevant Materials: Developing materials in local languages and formats ensures accessibility and inclusion, especially in rural or underserved areas.

Safe Spaces for Dialogue: Creating informal and non-judgmental settings—such as school clubs, community groups, or tea-break conversations—encourages open discussions and reduces shame.

Tailor Your Approach to the Audience: What works for students won’t work for government officials. Each group requires different messaging, tone, and format. Customizing your approach shows respect and improves results.

Clarity in Mission Strengthens Partnerships: When your message is clear and consistent, people understand what you stand for and how they can contribute. This clarity helps build s3tronger, more aligned collaborations.

Start with Trusted Local Connections: Partnering with locally embedded actors—such as NGOs, nurses, or teachers—helps deliver your message through trusted channels and speeds up acceptance.

Informal Touchpoints Build Stronger Ties: Some of the most important conversations don’t happen in meetings. Informal chats, community visits, and shared moments build trust that formal settings often can’t.

Be Transparent—Including About Challenges: Sharing ongoing obstacles (not just successes) increases credibility, invites support, and helps partners adjust expectations. People are more willing to help when they see honesty.

Strong Communication Attracts Allies: Well-crafted materials and a compelling narrative not only help change minds—they attract donors, institutions, and volunteers who resonate with your cause.

Women-Led Voices Strengthen Legitimacy: Including women—especially those directly affected—in messaging and delivery increases authenticity, trust, and relevance.

Consistency Builds Identity: Using consistent language, visual style, and values across all channels creates a recognizable identity and strengthens your organization's public image.

Two-Way Communication Improves Outcomes: Listening is as important as speaking. Actively seeking feedback from the community and partners helps refine your messaging and makes people feel heard.

Situating Menstrual Health in Broader Narratives Helps: Framing your work within broader agendas—like education, youth empowerment, or climate resilience—makes it more relatable and easier for others to support.

Collaborative Partnerships for Grassroots Impact

This building block highlights the importance of forming strong, collaborative partnerships to achieve meaningful and sustainable grassroots impact. The success of any social enterprise, especially one focused on menstrual health or community wellbeing, depends not only on the product but also on the strength of the networks that support it.

First, by working closely with local partners (such as municipalities, local NGOs, girls' schools, colleges, hostels, and health centers), you can directly engage with the community. These partners help spread awareness about your product, support outreach activities, and even assist in distribution or sales. They also help ensure that the solutions are tailored to the specific cultural, geographic, and economic needs of the area.

Second, being active in national networks, such as the Menstrual Health Management Partner Alliance (MHMPA) Nepal, allows your project to stay aligned with national goals and current discussions. These networks offer a platform for advocacy, peer learning, joint campaigns, and collective problem-solving, enabling you to scale your impact beyond your immediate locality.

Third, building global partnerships opens the door to shared learning and innovation. For example, learning from other initiatives, such as the banana fiber pad project in Cameroon, can help you avoid common mistakes, adopt better technology, and improve your operations through exposure to diverse approaches.

Finally, teaming up with women’s rights organizations is crucial, especially when addressing issues such as menstrual health. These organizations already have strong community relationships, experience in gender-based advocacy, and a trusted presence in the field. Collaborating with them helps you access the right audience more effectively and lends greater legitimacy to your work.

Together, these partnerships enable your enterprise to grow stronger, gain trust, improve outreach, and build long-term sustainability.

Trust and Credibility at Local Level: Genuine relationships with community actors foster acceptance, feedback, and co-ownership of the initiative.

Two-Way Communication Across All Levels: From ward officials to schoolteachers and health workers—engagement must include all voices. Listening to feedback from every level strengthens design and delivery.

Shared Vision, Locally Rooted: While national networks offer policy guidance, it's local actors who turn ideas into action. Aligning purpose at every level helps keep goals grounded and achievable.

Embedded Local Presence: Having team members based in communities builds daily visibility and enables quick, culturally informed adjustments.

Network Participation for Visibility and Resources: Being part of national and global platforms opens doors for knowledge sharing, joint advocacy, and funding.

Mutual Benefit and Respect: Partnerships must be reciprocal. Whether it’s visibility, training, or shared tools, each actor should benefit from the collaboration.

Supportive Legal Framework: Legal registration and operational approvals make it possible to formally engage with schools, municipalities, and institutional partners.

Start by Listening to Local Actors: Health workers, teachers, ward officials, and community leaders bring grounded knowledge of social norms, barriers, and opportunities. Gathering perspectives across all operational levels builds a clearer picture of the landscape, leading to better-informed decisions and more effective design.

Community Engagement Builds Ownership: When local stakeholders are involved in decision-making—not just implementation—solutions gain legitimacy, traction, and long-term support. It takes time, but that investment pays off. People are more likely to champion the work and even take on responsibilities when they feel their input genuinely shapes the outcome.

Partnerships Multiply Reach and Relevance: Working with NGOs, schools, and health posts expands your impact and ensures that interventions reflect local realities. These partnerships don’t just support delivery—they open space for dialogue. Through regular exchange, new ideas emerge, unexpected opportunities arise, and your approach stays responsive to real needs.

Trust Is Slow but Foundational: Local trust is built through presence, follow-through, and consistency—not one-off meetings. It also depends on information flow: partners need time to learn about each other’s goals, values, and working styles. Only with that mutual understanding can genuine, lasting collaboration take root.

Tailor Communication to the Audience: Different levels of partners require different approaches—from informal conversations to formal MOUs. A clear communication strategy helps ensure the right tone, tools, and timing. Each partner is different, and taking time to understand their expectations and preferred ways of working allows for more effective, respectful collaboration.

Be Transparent About the Project Stage: If you're still prototyping, say so. Honesty earns respect—even when things aren’t perfect. Being open about key challenges builds credibility and trust. It invites dialogue, creates space for joint problem-solving, and helps manage expectations among partners and stakeholders.

Co-creation Outperforms Top-Down Models: Collaborative design takes time, but it leads to stronger partnerships, deeper user ownership, and better outcomes. When community members and local partners help shape the process from the beginning—not just implement it—they’re more invested and more likely to stand by the work long-term. Co-creation surfaces insights that top-down approaches often miss, and it builds mutual accountability that strengthens resilience when challenges arise.

Women’s Organizations Amplify Impact: These groups bring deep community roots, lived experience, and credibility—especially when working on sensitive topics like menstruation. Their networks open doors that others can’t, and their long-standing presence builds trust faster. Collaborating with women-led or women-focused organizations strengthens outreach, ensures gender-sensitive approaches, and adds critical insight to both program design and advocacy.

Global Learning Adds Value, Not Blueprinting: Engaging with global peers offers inspiration, shared strategies, and insight into what works elsewhere—but direct replication rarely fits. Local realities vary, and blindly applying external models can lead to failure or rejection. Instead, meaningful learning comes from adapting global lessons to your specific context, guided by local knowledge and needs.

National Networks Are Catalysts for Alignment: Being active in national platforms (like MHMPA Nepal) connects your work to policy dialogues, strengthens your credibility, and creates opportunities for joint campaigns, learning, and influence. These networks help keep the project relevant and resilient within a shifting national context.

Working with Government & Legal Setup

Successfully establishing and scaling a social enterprise like a pad factory requires careful coordination with government authorities and strict compliance with legal requirements. This building block focuses on creating a strong foundation by building trust, ensuring legality, and protecting the enterprise from future risks.

The first step involves informing local and national government bodies about your project plans and activities. Regular communication not only builds transparency and trust but also makes it easier to gain support when needed. It ensures that the enterprise is seen as a responsible and contributing part of the country and community development.

Secondly, it is crucial to coordinate with local or provincial offices to confirm that the factory is located appropriately and meets all zoning, operational, and environmental requirements. Early consultation helps avoid future legal complications and promotes smoother project implementation.

Before any physical construction begins, the enterprise must complete all legal steps, such as securing land use permits, building approvals, and environmental clearances. This process prevents future disputes and ensures that the factory is legally protected at every stage.

If the enterprise plans to import machinery or raw materials from abroad (for example, from India and Chaina), it is essential to follow all import rules, including documentation and tax payments. Compliance with import regulations helps avoid customs delays, penalties, and additional operational costs.

Further, to operate legally in the market, the enterprise must register officially and gain approval to sell its products, such as sanitary pads. Official registration enhances the company’s credibility among customers, partners, and regulatory bodies, opening doors to wider distribution opportunities.

Finally, it is critical to insure the factory, machinery, and assets against potential risks like fire, natural disasters, burglary, or other damages. Having appropriate insurance coverage provides financial protection and ensures business continuity even during unforeseen events.

By following these structured steps, the enterprise not only secures its legal standing but also strengthens its reputation, improves sustainability, and creates a solid platform for growth and social impact.

Transparent Communication: Early and regular dialogue with government officials builds trust and helps prevent misunderstandings. Keeping authorities informed about your goals, timelines, and challenges encourages them to see your enterprise as a partner, not an outsider.

Clarity on Legal Procedures: Understanding land use laws, construction codes, environmental clearances, and tax requirements is essential. Many social enterprises face delays due to overlooked procedures or changing regulations. Investing time in legal research or consulting with local legal experts prevents costly setbacks.

Local Knowledge and Relationships: Strong ties with local officials, ward representatives, and district offices make it easier to secure permits, resolve issues, and adapt to changing local priorities. Relationships are often more influential than paperwork in moving processes forward.

Early Compliance with Regulations: Completing all legal steps—including registering the enterprise, securing sales approvals, and formalizing land and building use—avoids shutdowns or fines later on. Proactive compliance builds credibility and demonstrates commitment to quality and legality.

Insurance as Risk Mitigation: Covering the factory, machinery, and raw materials against fire, natural disasters, or theft is not only a financial safeguard but also a sign of professionalism. Many donors or government partners view insurance as a marker of organizational maturity.

Flexibility and Patience: Bureaucratic processes in Nepal can be slow and unpredictable. Having flexible timelines and a patient, consistent presence with government staff helps maintain momentum even when delays arise.

Start Government Communication Early: Engaging with local and national government bodies from the start builds transparency and reduces resistance later. Officials are more likely to support projects they’ve been informed about early.

Hiring Local Staff Builds Legitimacy: Local team members understand the administrative landscape, cultural norms, and informal power dynamics. Their presence facilitates smoother government relations and enhances community trust.

Visit Similar Factories First: Seeing how others operate—especially those working with sanitary pads or similar machinery—helps avoid design flaws, underestimate space needs, or miss critical compliance steps.

Secure and Legalize Land Before Construction: Ensure land ownership or lease agreements are clear, registered, and aligned with zoning laws. This avoids legal disputes and delays during setup.

Plan for Road and Transport Access: Factories must be reachable by road for raw material delivery, machinery transport, and product distribution. Poor access increases costs and reduces efficiency.

Understand Local Regulations in Detail: From building codes to environmental clearances and import duties—every step must comply with national and local laws. Delays often stem from missed details or assumptions.

Expect Bureaucratic Delays in Importing Materials: Importing machinery or raw materials—especially from India—often involves shifting regulations, unclear timelines, and repeated follow-ups. Strong documentation and regular contact with customs officers are essential.

Get Insurance Coverage in Place Early: Insuring the factory and its assets protects against financial losses from fire, burglary, or natural disasters. It also improves your credibility with investors and partners.

Budget for Legal and Administrative Costs: Legal setup involves more than expected—permits, taxes, certifications, and consultations. Having a buffer for these costs prevents interruption in critical phases.

Evaluate Surroundings Carefully: Avoid building too close to sensitive sites like schools or densely populated areas. A peaceful coexistence with neighbors supports long-term operations.

Legal Compliance Unlocks Institutional Partnerships: Government contracts, school distribution, and institutional sales require formal recognition. Being fully registered and approved enables new opportunities and funding.

A credible tiered certification system enhancing the commitment and visibility of golf clubs’ actions for biodiversity

The Golf for Biodiversity programme recognizes and promotes golf clubs’ efforts to protect and restore biodiversity with a dedicated label. It offers three progressive levels—bronze, silver, and gold—each based on specific, science-based criteria developed in collaboration with the MNHN. This three-level system ensures accessibility for clubs with varying capacities, while the time-limited validity (5 years) of the certification encourages clubs to renew their efforts regularly and demonstrate ongoing biodiversity action.

Certification (label) is awarded after an independent audit and a decision by a committee representing golf and biodiversity experts, ensuring compliance with requirements. This rigorous process enhances the label’s credibility.

By promoting the environmental commitment of certified clubs through various communication channels—including online platforms, newsletters, and a national map—the Certification strengthens their public image. It helps attract biodiversity-conscious players, fosters engagement with local nature stakeholders, and can support access to public funding.

  • A scientifically rigorous certification process to ensure credibility and consistency.
  • A three-level labelling system designed to drive continuous improvement through increasingly ambitious biodiversity commitments.
  • Active promotion and communication by ffgolf, enhancing the label’s visibility and appeal to players, local stakeholders, and funders.
  • One of the distinctive strengths of the programme lies in its three-tiered system, which enables clubs to engage progressively, including those just beginning their journey for biodiversity. For the most committed golf courses, the Gold level recognises excellence in biodiversity management. The Bronze / Silver / Gold structure is well aligned with the ethos of a sporting environment. However, the level of ambition required also means that not all clubs find it easy to take part.
  • This Programme enables clubs to become fully integrated into their local area. Through biodiversity, connections are forged with local stakeholders – not only naturalist organisations, but also municipalities and local authorities. By reclaiming their place within the local environment, clubs help to bridge the gap between golf and its surroundings, which in turn shifts perceptions of the sport and fosters strong ties with the territory.
A clearly structured accessible programme encouraging golf clubs’ progressive improvement in biodiversity conservation

The Golf for Biodiversity Programme is built on a structured and accessible approach that encourages participation and continuous improvement. Its clear step-by-step process—from engagement to certification—helps golf clubs understand what is expected and reduces barriers to entry. 

Throughout each phase, clubs receive technical and scientific support from ffgolf and the National Museum of Natural History. This guidance, from ecological diagnostics to action planning, ensures that clubs are not alone in the process and strengthens their capacity to act effectively.

Participation is managed via a dedicated online platform where each club has a personal space to track progress, access resources, exchange with ffgolf, and connect with other committed clubs.

The programme’s tiered structure (Bronze, Silver, and Gold certification) allows clubs to begin regardless of their readiness, while motivating them to improve over time. This accessible yet ambitious model has helped engage over 30% of France’s golf clubs (220 clubs so far - summer 2025), making it a key driver of the programme’s success.

  • A tiered structure that makes the programme accessible to clubs regardless of their initial level of readiness.
  • A user-friendly digital platform offering personalized club spaces, resources, and peer exchange to simplify participation.
  • Continuous technical and scientific support provided by ffgolf (dedicated team) and the National Museum of Natural History.
  • The implementation of this step-by-step system required considerable work and coordination: working groups were set up to bring together the various stakeholders of the Programme – naturalists and representatives from the golfing world – to shape the current version, which requires clubs to take concrete action following the ecological assessment. In the earlier version of the Programme (prior to 2022), clubs could obtain the Certification simply by completing the ecological diagnostics.
  • This step-based system requires strong coordination between the teams at ffgolf and the Museum. Within each organization, a dedicated staff member oversees the Programme: at ffgolf, this person supports clubs through every stage of the process, while at the Museum, they provide scientific and technical guidance.
  • Implementing the programme requires genuine commitment from the club manager, as well as from the greenkeeper and the course maintenance teams. The programme is entirely voluntary and is not linked to any regulatory requirements. For some clubs, the cost of participation remains a barrier, which currently prevents all clubs from being able to take part.
A national-level collaboration between ffgolf and the National Museum of Natural History to valorise golf courses’ natural heritage

In 2016, the French Golf Federation (ffgolf) partnered with the National Museum of Natural History (MNHN), recognising both the biodiversity potential of golf courses and the need for scientific guidance. This collaboration led in 2018 to the launch of the Golf for Biodiversity Programme, which promotes knowledge, conservation, and valorisation of biodiversity across golf courses in France.

The partnership plays a foundational role in the programme. Ffgolf contributes sector-specific knowledge and stakeholder engagement, while MNHN provides scientific and technical expertise in biodiversity. Together, they bridge the gap between golf and nature conservation, pursuing shared goals. For instance, ffgolf helps inform local conservation groups about golf-specific biodiversity contexts so their input aligns with on-the-ground realities.

This collaboration remains central throughout implementation, with expert groups—trained and informed about the golf context—supporting clubs in conducting ecological diagnostics and proposing tailored management actions to preserve and enhance local biodiversity. The partnership continues to reinforce the Programme’s scientific foundations while strengthening synergies between sport and biodiversity conservation.

  • A cross-sector partnership combining ffgolf’s knowledge of golf operations with MNHN’s scientific expertise.
  • A shared recognition of golf courses’ biodiversity potential and the need for tailored conservation action.
  • Ongoing collaboration with conservation experts trained to align actions with golf course realities.
  • Collaboration between two seemingly unrelated fields – sport and nature conservation – offers each party the opportunity to explore the other's world. This coming together of distinct actors fosters a partnership that is mutually beneficial.
  • By establishing a partnership with a leading institution in science and nature conservation, the ffgolf has legitimized its efforts and strengthened the credibility of the Golf for Biodiversity Programme, both nationally and locally. This recognition has also enabled the Programme to secure funding from the European Commission to support its expansion beyond French borders, with the aim of sharing best practices internationally.
  • When visiting a golf course for the first time, naturalist organisations are often surprised by its ecological potential – on average, 50% of a course consists of natural habitats. Opening up the world of golf in this way also helps shift public perception of the sport, addressing one of its major current challenges.
black winged stilt on a green
A national-level collaboration between ffgolf and the National Museum of Natural History to valorise golf courses’ natural heritage
A clearly structured accessible programme encouraging golf clubs’ progressive improvement in biodiversity conservation
A credible tiered certification system enhancing the commitment and visibility of golf clubs’ actions for biodiversity
Developing and Sharing Relevant Tools, Resources and Templates

To support Emerging Leaders programs, Nature United and community partners have developed many tools and resources to support communities in establishing, running and expanding their own on-the-land programs for Indigenous youth. The SEAS Toolkit was developed in 2017 by communities running Supporting Emerging Aboriginal Stewards (SEAS) youth on the land programs on BC's Central Coast, in partnership with Nature United. It is a resource for planning an on-the-land Indigenous youth program developed based on the unique culture and territories of First Nations on the BC Coast, that other communities can adapt to their specific contexts.

In more recent years, several one-off tools and resources have been developed by Nature United or shared out by community partners, in response to need and requests from on-the-land programs, including curriculum documents to link programs to school credits, financial reporting templates, and tipsheets on how to include mentorship opportunities in programs. These all now live on the YOLO (Youth On the Land Opportunities) Community network website in the resource library

  • Strong relationships with community partners who are willing to share templates and information they have developed to address common challenges.
  • Creating spaces for communities to share documents they have developed with each other (e.g., a webinar to share curriculum documents developed in one place can inspire a program Coordinator in another place to develop their own curriculum, as well as facilitate a connection between two people working on the same thing).
  • Tools developed must be able to be easily customized to address the unique needs of local contexts.
  • Resource libraries must be considered living repositories where resources, stories and experiences of what has and hasn’t worked can evolve and grow over time. As more and more communities build youth on-the-land programs and share their experience, information must continue to be updated and revised to remain relevant. It is also important to remember that only a fraction of experiences and activities are captured in any given toolkit and may only reflect the needs of those who informed their development. 
  • Sharing an abundance of information that meets the needs of a diverse group of communities must be balanced with presenting information in a clear and accessible way, to avoid overwhelming users and ensure resources are used by those doing the work on the ground.
  • Tools and templates can be useful on their own, but often need human connections and relationships to “animate” them and increase their use. Having facilitators or network coordinators available to walk communities through how to make use of resources can be invaluable. 
Peer to Peer Learning Connections for Coordinators of On the Land Programs Serving Indigenous Youth

Coordinators have offered feedback that being the only ones doing this work in their communities can feel isolating. We continue to hear from practitioners on the ground that they are hungry for opportunities and are wanting to connect and learn from each other across communities. People want to share practical details about their experience building and running an on-the-land youth program - where others got their funding or received their training. Having spaces to share what’s working and not working, They want to share challenges and to learn from each other.

The YOLO network fulfills a need for resource sharing and communication. The YOLO website features a map of on the land programs for Indigenous youth programs across the country, along with contact information for fellow Coordinators, who can sign up to participate in monthly virtual coffee hours and webinars to connect with others doing similar work. Many connections have already grown out of these coffee hours, with participants sharing tips and funding resources with each other, planning land-based camps together, and talking about getting together for exchanges in the future.

For the success of this initiative, we have learned the following factors are important:

  • Creating opportunities for strong relationships to be built. 
  • Developing communications materials to help potential participants understand the value of the network. 
  • Dedicating a position to coordinating the network and “network weaving” - creating connections between members
  • Creating accessible and engaging meeting opportunities for network participants (virtual, as well as in person - the value of in person connection is hard to replace)

The following are key lessons learned through the YOLO network’s experiences of creating opportunities for peer to peer connection among those running on-the-land programs for Indigenous:

  • People want access to others doing similar work to them, and the collaborations and support that comes out of spaces for people to connect in unstructured or lightly structured ways is amazing.
  • Having “network weavers” in dedicated positions to hold space for people to connect is important - someone needs to hold the role of organizing, inviting, facilitating connections, etc. 

Having a strong advisory group to guide the network, its development, and direction has been very important. We are working toward ensuring there is diverse geographic, demographic and skills-based representation and including seats for Elders and youth. Considering how the advisory group can guide us toward ensuring the network is Indigenous-led in the future and grounded in what communities need and want are top priorities for the YOLO network

Prioritisation and planning

Prioritisation and Planning took place in three categories:

  1. Basic prioritisation: Combines results of the assessment to identify areas that are threatened and under-protected.
  2. Multi-criteria approach:  Uses criteria to identify important sites for biodiversity, drawing from the foundational datasets and results of the assessment.
  3. Systematic conservation planning: Identifies a portfolio of biodiversity priority areas based on biodiversity targets. Can include a range of additional data on ecological processes, ecosystem services, constraints and opportunities.
  1. Partnerships
  2. Stakeholder engagement
  3. Financial resources

Team work is important. Mapping and prioritisation of biodiversity can only effectively and efficiently happen when people, organisations work together.

  1.