FFMA delivers real-time weather forecasts, disaster alerts, and ocean state information in regional languages, ensuring accessibility for diverse fishing communities across India.
Embedding Fisher Friend within the Fish for All Centre Programme:
MSSRF integrated Fisher Friend into its Fish for All Centre Programme, focusing on sustainable fisheries development. This alignment leveraged existing resources, expertise, and networks, providing a strong foundation for promoting Fisher Friend.
Engagement with INCOIS:
Collaborating with the Indian National Centre for Ocean Information Services (INCOIS), MSSRF ensured the provision of critical oceanographic data and advisories. This partnership enhanced the app’s accuracy and relevance for fishers.
Engagement with Departments of Fisheries and the Indian Coast Guard:
MSSRF worked closely with government departments to align Fisher Friend’s services with government priorities. These partnerships also facilitated policy advocacy and integration with existing fisheries initiatives.
Partnership with Fisher Associations and Local NGOs:
By partnering with fisher associations and local NGOs, MSSRF leveraged local networks and expertise, promoting Fisher Friend through trusted channels and building credibility among fishers.