Strengthening Communication and Advocacy for Women's Health and Rights

This building block focuses on communication and advocacy as essential tools for creating systemic change—not just spreading information. Menstrual health is deeply personal but also shaped by institutional silence, stigma, and policy neglect. To challenge these patterns, the way we communicate must be intentional, inclusive, and tailored to each audience.

We develop distinct strategies for different stakeholders: government actors require policy-aligned framing and formal presentations; schools and youth respond better to creative, interactive materials; funders seek clarity, evidence, and long-term potential. Understanding what matters to each group—and delivering it in their language—has been key.

At the same time, we frame menstrual health as part of larger social goals: education, gender equality, environmental sustainability, and health equity. This framing helps broaden the base of support, positioning the issue within mainstream development agendas and attracting allies beyond the menstrual health space.

Advocacy happens through both formal and informal channels. While we participate in national alliances like MHMPA Nepal to shape policy and coordinate campaigns, we also invest in everyday conversations with local leaders, NGOs, and school staff. In both spaces, trust and consistency matter as much as messaging.

Strong communication gives menstrual health a visible, legitimate place in public life. It opens doors to new partnerships, mobilizes communities, and helps dismantle the silence that sustains discrimination.

Audience-Centered Strategy:Effective communication starts with understanding your audience—what they care about, how they process information, and what motivates them. Tailoring messages to these needs increases engagement and reduces resistance.

Trusted Local Messengers: Messages are more impactful when delivered by people the community already knows and respects—such as teachers, nurses, or local leaders. These messengers help bridge gaps of language, trust, and authority.

Framing Within Broader Agendas:Linking menstrual health to national priorities like education, gender equity, and environmental protection helps position it as a shared development goal, not a niche issue.

Clarity and Consistency: Maintaining a clear mission, unified voice, and visual identity across all materials and channels builds brand trust and recognition—especially important when working with multiple partners.

Presence at Multiple Levels: Being visible at local, municipal, and national levels creates reinforcement and allows the message to travel more effectively across different parts of the system.

Use of Storytelling and Visual Media:Creative communication tools—videos, graphics, real-life stories—help translate complex or taboo topics into emotionally resonant and relatable messages.

Bilingual and Culturally Relevant Materials: Developing materials in local languages and formats ensures accessibility and inclusion, especially in rural or underserved areas.

Safe Spaces for Dialogue: Creating informal and non-judgmental settings—such as school clubs, community groups, or tea-break conversations—encourages open discussions and reduces shame.

Tailor Your Approach to the Audience: What works for students won’t work for government officials. Each group requires different messaging, tone, and format. Customizing your approach shows respect and improves results.

Clarity in Mission Strengthens Partnerships: When your message is clear and consistent, people understand what you stand for and how they can contribute. This clarity helps build s3tronger, more aligned collaborations.

Start with Trusted Local Connections: Partnering with locally embedded actors—such as NGOs, nurses, or teachers—helps deliver your message through trusted channels and speeds up acceptance.

Informal Touchpoints Build Stronger Ties: Some of the most important conversations don’t happen in meetings. Informal chats, community visits, and shared moments build trust that formal settings often can’t.

Be Transparent—Including About Challenges: Sharing ongoing obstacles (not just successes) increases credibility, invites support, and helps partners adjust expectations. People are more willing to help when they see honesty.

Strong Communication Attracts Allies: Well-crafted materials and a compelling narrative not only help change minds—they attract donors, institutions, and volunteers who resonate with your cause.

Women-Led Voices Strengthen Legitimacy: Including women—especially those directly affected—in messaging and delivery increases authenticity, trust, and relevance.

Consistency Builds Identity: Using consistent language, visual style, and values across all channels creates a recognizable identity and strengthens your organization's public image.

Two-Way Communication Improves Outcomes: Listening is as important as speaking. Actively seeking feedback from the community and partners helps refine your messaging and makes people feel heard.

Situating Menstrual Health in Broader Narratives Helps: Framing your work within broader agendas—like education, youth empowerment, or climate resilience—makes it more relatable and easier for others to support.

Development of marquee collaborations and partnerships with partners

Establishing several multi-year partnerships has exponentially increased Nature Lab’s reach since 2020. Content partnerships extend the reach of Nature Lab’s resources, while marquee collaborations offer both reach and opportunities for co-creation, resulting in compelling conservation-focused educational resources for young people. 

Nature Lab partners with a number of education-focused learning platforms such as: Kahoot!, PBS Learning Media, Google Arts & Culture, Share My Lesson, Subject to Climate, Mizzen Education, and CLEAN (Climate Literacy and Energy Awareness Network). Nature Lab has also partnered with companies such as Viacom, TedEd, and Netflix, which have supported the growth and reach of the platform. 

Nature Lab has developed partnerships in several ways, through external outreach initiatives and through TNC’s name and network as one of the most effective and wide-reaching environmental organizations in the world. 

Strong communication with partners has been essential for fostering long-term collaborations. Establishing multi-year partnerships has played a key role in strengthening Nature Lab’s brand and credibility as a trusted, high-quality open-access education platform.

Through our experience establishing external partnerships, we've learned that consistent communication is key to long-term success, especially given the shifting priorities, staffing changes, and set capacity of partner organizations. We've found that flexibility and openness to compromise are essential when aligning content to meet the goals of both organizations. We've also become more adept at navigating contracts and formal agreements, adjusting timelines as needed.

A national-level collaboration between ffgolf and the National Museum of Natural History to valorise golf courses’ natural heritage

In 2016, the French Golf Federation (ffgolf) partnered with the National Museum of Natural History (MNHN), recognising both the biodiversity potential of golf courses and the need for scientific guidance. This collaboration led in 2018 to the launch of the Golf for Biodiversity Programme, which promotes knowledge, conservation, and valorisation of biodiversity across golf courses in France.

The partnership plays a foundational role in the programme. Ffgolf contributes sector-specific knowledge and stakeholder engagement, while MNHN provides scientific and technical expertise in biodiversity. Together, they bridge the gap between golf and nature conservation, pursuing shared goals. For instance, ffgolf helps inform local conservation groups about golf-specific biodiversity contexts so their input aligns with on-the-ground realities.

This collaboration remains central throughout implementation, with expert groups—trained and informed about the golf context—supporting clubs in conducting ecological diagnostics and proposing tailored management actions to preserve and enhance local biodiversity. The partnership continues to reinforce the Programme’s scientific foundations while strengthening synergies between sport and biodiversity conservation.

  • A cross-sector partnership combining ffgolf’s knowledge of golf operations with MNHN’s scientific expertise.
  • A shared recognition of golf courses’ biodiversity potential and the need for tailored conservation action.
  • Ongoing collaboration with conservation experts trained to align actions with golf course realities.
  • Collaboration between two seemingly unrelated fields – sport and nature conservation – offers each party the opportunity to explore the other's world. This coming together of distinct actors fosters a partnership that is mutually beneficial.
  • By establishing a partnership with a leading institution in science and nature conservation, the ffgolf has legitimized its efforts and strengthened the credibility of the Golf for Biodiversity Programme, both nationally and locally. This recognition has also enabled the Programme to secure funding from the European Commission to support its expansion beyond French borders, with the aim of sharing best practices internationally.
  • When visiting a golf course for the first time, naturalist organisations are often surprised by its ecological potential – on average, 50% of a course consists of natural habitats. Opening up the world of golf in this way also helps shift public perception of the sport, addressing one of its major current challenges.
Creating a remote global externship experience

The remote format of the externship program is key to its global accessibility and flexibility. By offering a fully virtual experience, the program supports participants from across time zones and life circumstances, including students who are currently enrolled in school or balancing other responsibilities. All resources are digital and freely available, enabling externs to engage with the content and complete their work on a schedule that fits their lives over the eight-week program. This structure also fosters a strong sense of community as externs stay connected through platforms like Slack, where they exchange ideas, seek advice, and collaborate on projects in real time. The digital nature of the program has not only removed geographic barriers but also created a dynamic, supportive environment where young people from around the world can learn, grow, and lead together.

One factor that contributes to the success of the externship program is obtaining continuous feedback from externs after each cohort. This feedback enables program leads to make timely adjustments and improvements, ensuring that the program consistently meets the needs of participants. Additionally, developing tailored resources for each cohort’s specific focus ensures that externs receive relevant materials. This combination allows the program to stay aligned with the evolving needs of participants, contributing to its ongoing success. 

A key lesson learned from the remote externship program is the importance of flexibility and feedback from both participants and program leads. While virtual spaces offer global reach, they also come with challenges such as technology issues and inconsistent internet access, especially those from less developed regions. By meeting externs where they are, whether they need more support or are confident in their project approach, the program remains inclusive and responsive. Continuous feedback has been vital in refining the program and ensuring that it remains relevant and accessible for all participants, fostering its growth over time.

The joint partnership between The Nature Conservancy and National Geographic Society

The externship program is made possible by the joint collaboration between the National Geographic Society (the Society) and The Nature Conservancy (TNC), uniting the strengths of two globally respected organizations to support the next generation of conservation leaders. The Society brings deep expertise in storytelling, exploration, and education, while TNC contributes extensive field-based conservation knowledge and extensive reach as the largest global environmental nonprofit. Together, their partnership creates a meaningful opportunity for young adults to engage with real-world environmental challenges, develop professional skills, and access mentorship from conservation experts like National Geographic Explorers and TNC Scientists—advancing shared goals around youth empowerment, equity, and environmental stewardship.

The externship program is driven by the strong collaboration between TNC and the Society, aligning shared missions around youth empowerment, conservation, and education. Key factors include structured mentorship, real-world project experience, and intentional inclusion of underrepresented voices. Each partner contributes unique expertise—TNC in conservation, the Society in storytelling, exploration and education, ensuring a rich, interdisciplinary experience that equips young adults with the skills, confidence, and networks needed to pursue careers in environmental leadership.

One of the most valuable lessons learned in implementing the externship program has been the critical role of strong collaboration and consistent communication among partners. From the beginning, program leads from The Nature Conservancy and the National Geographic Society worked closely to align goals, share insights, and co-develop a strategy for program implementation and growth. This collaborative foundation has not only strengthened the program’s structure, but also opened doors to expand opportunities and adapt to evolving needs. The program’s growth from zero to 1,300 alumni has presented both challenges and milestones, highlighting the importance of program design and collaborative partnership models. As the program has evolved, both partners continue to refine and enhance the experience, demonstrating how shared commitment and strategic alignment can drive long-term success.

Developing and Sharing Relevant Tools, Resources and Templates

To support Emerging Leaders programs, Nature United and community partners have developed many tools and resources to support communities in establishing, running and expanding their own on-the-land programs for Indigenous youth. The SEAS Toolkit was developed in 2017 by communities running Supporting Emerging Aboriginal Stewards (SEAS) youth on the land programs on BC's Central Coast, in partnership with Nature United. It is a resource for planning an on-the-land Indigenous youth program developed based on the unique culture and territories of First Nations on the BC Coast, that other communities can adapt to their specific contexts.

In more recent years, several one-off tools and resources have been developed by Nature United or shared out by community partners, in response to need and requests from on-the-land programs, including curriculum documents to link programs to school credits, financial reporting templates, and tipsheets on how to include mentorship opportunities in programs. These all now live on the YOLO (Youth On the Land Opportunities) Community network website in the resource library

  • Strong relationships with community partners who are willing to share templates and information they have developed to address common challenges.
  • Creating spaces for communities to share documents they have developed with each other (e.g., a webinar to share curriculum documents developed in one place can inspire a program Coordinator in another place to develop their own curriculum, as well as facilitate a connection between two people working on the same thing).
  • Tools developed must be able to be easily customized to address the unique needs of local contexts.
  • Resource libraries must be considered living repositories where resources, stories and experiences of what has and hasn’t worked can evolve and grow over time. As more and more communities build youth on-the-land programs and share their experience, information must continue to be updated and revised to remain relevant. It is also important to remember that only a fraction of experiences and activities are captured in any given toolkit and may only reflect the needs of those who informed their development. 
  • Sharing an abundance of information that meets the needs of a diverse group of communities must be balanced with presenting information in a clear and accessible way, to avoid overwhelming users and ensure resources are used by those doing the work on the ground.
  • Tools and templates can be useful on their own, but often need human connections and relationships to “animate” them and increase their use. Having facilitators or network coordinators available to walk communities through how to make use of resources can be invaluable. 
Peer to Peer Learning Connections for Coordinators of On the Land Programs Serving Indigenous Youth

Coordinators have offered feedback that being the only ones doing this work in their communities can feel isolating. We continue to hear from practitioners on the ground that they are hungry for opportunities and are wanting to connect and learn from each other across communities. People want to share practical details about their experience building and running an on-the-land youth program - where others got their funding or received their training. Having spaces to share what’s working and not working, They want to share challenges and to learn from each other.

The YOLO network fulfills a need for resource sharing and communication. The YOLO website features a map of on the land programs for Indigenous youth programs across the country, along with contact information for fellow Coordinators, who can sign up to participate in monthly virtual coffee hours and webinars to connect with others doing similar work. Many connections have already grown out of these coffee hours, with participants sharing tips and funding resources with each other, planning land-based camps together, and talking about getting together for exchanges in the future.

For the success of this initiative, we have learned the following factors are important:

  • Creating opportunities for strong relationships to be built. 
  • Developing communications materials to help potential participants understand the value of the network. 
  • Dedicating a position to coordinating the network and “network weaving” - creating connections between members
  • Creating accessible and engaging meeting opportunities for network participants (virtual, as well as in person - the value of in person connection is hard to replace)

The following are key lessons learned through the YOLO network’s experiences of creating opportunities for peer to peer connection among those running on-the-land programs for Indigenous:

  • People want access to others doing similar work to them, and the collaborations and support that comes out of spaces for people to connect in unstructured or lightly structured ways is amazing.
  • Having “network weavers” in dedicated positions to hold space for people to connect is important - someone needs to hold the role of organizing, inviting, facilitating connections, etc. 

Having a strong advisory group to guide the network, its development, and direction has been very important. We are working toward ensuring there is diverse geographic, demographic and skills-based representation and including seats for Elders and youth. Considering how the advisory group can guide us toward ensuring the network is Indigenous-led in the future and grounded in what communities need and want are top priorities for the YOLO network

Developing high-quality digital learning resources

Nature Lab’s curriculum includes a collection of virtual field trips, teaching guides for educators, and seasonal activity guides for families with children ages 5 to 11. Virtual field trips allow students to explore diverse ecosystems—such as forests, wetlands, oceans, and urban environments—through high quality videos and structured learning experiences. Each virtual field trip is accompanied by a teaching guide with activities that encourage observation, inquiry, and provide connections to real-world environmental issues.

Nature Lab’s teaching guides provide ready-to-use lesson plans and student resources that bring nature-based learning into classrooms, supporting a wide range of environmental science topics. These materials are designed to help students build critical thinking skills, deepen their understanding of environmental science topics, and recognize their role in protecting the planet.

In addition, seasonal activity guides empower families to connect with nature through simple, locally relevant experiences that foster curiosity, creativity, and environmental awareness in everyday life. Together, these resources aim to make nature education accessible to all learners and support the development of the next generation of environmental stewards.

Successful collaborations with our internal video team are essential for producing high-quality virtual field trips. Through their network, we engage animation and video production experts to create impactful visual resources. By aligning lesson plans with NGSS standards, we ensure that Nature Lab materials are relevant across diverse educational settings. Additionally, outreach, promotional campaigns, and partnerships are key drivers in expanding the platform's reach and increasing awareness of the resources.

Through our video production process, we've learned that successful projects require early planning and collaboration with both production and subject matter experts. By involving the right teams from the start, we ensure smoother development and a stronger final product. Flexibility is key, as content and scripts can evolve over time. Additionally, nature-focused videos benefit from careful consideration of outdoor conditions, including weather and seasonal timing.

We also learned the importance of selecting the right video-sharing platform. While YouTube is widely used, it may be blocked in schools, so alternative platforms like Vimeo or hosting videos directly on a landing page offer better accessibility for educators.

When creating digital teaching resources, we recognized the need for ongoing maintenance. PDFs are convenient but can present challenges when updates are necessary, as changes require reloading the resource. Regular checks for broken links and ensuring easy access for teachers are essential for keeping resources up to date.

Development of marquee collaborations and partnerships with partners

Establishing several multi-year partnerships has exponentially increased Nature Lab’s reach since 2020. Content partnerships extend the reach of Nature Lab’s resources, while marquee collaborations offer both reach and opportunities for co-creation, resulting in compelling conservation-focused educational resources for young people. 

Nature Lab partners with a number of education-focused learning platforms such as: Kahoot!, PBS Learning Media, Google Arts & Culture, Share My Lesson, Subject to Climate, Mizzen Education, and CLEAN (Climate Literacy and Energy Awareness Network). Nature Lab has also partnered with companies such as Viacom, TedEd, and Netflix, which have supported the growth and reach of the platform. 

Nature Lab has developed partnerships in several ways, through external outreach initiatives and through TNC’s name and network as one of the most effective and wide-reaching environmental organizations in the world. 

Strong communication with partners has been essential for fostering long-term collaborations. Establishing multi-year partnerships has played a key role in strengthening Nature Lab’s brand and credibility as a trusted, high-quality open-access education platform.

Through our experience establishing external partnerships, we've learned that consistent communication is key to long-term success, especially given the shifting priorities, staffing changes, and set capacity of partner organizations. We've found that flexibility and openness to compromise are essential when aligning content to meet the goals of both organizations. We've also become more adept at navigating contracts and formal agreements, adjusting timelines as needed. 

Prioritisation and planning

Prioritisation and Planning took place in three categories:

  1. Basic prioritisation: Combines results of the assessment to identify areas that are threatened and under-protected.
  2. Multi-criteria approach:  Uses criteria to identify important sites for biodiversity, drawing from the foundational datasets and results of the assessment.
  3. Systematic conservation planning: Identifies a portfolio of biodiversity priority areas based on biodiversity targets. Can include a range of additional data on ecological processes, ecosystem services, constraints and opportunities.
  1. Partnerships
  2. Stakeholder engagement
  3. Financial resources

Team work is important. Mapping and prioritisation of biodiversity can only effectively and efficiently happen when people, organisations work together.

  1.