Local and national awareness campaign on agroecology

Agroecology is a holistic approach, often described as a practice, a science and a social movement. Agroecology is the base for all interventions suggested in this solution.

As the initiated mindset change requires a fundamental, global behavioural change, an essential part of the efforts are directed to advocacy and awareness building activities such as information spreading through media houses, social media channels and conducting field visits with stakeholders from government, policy makers, educational entities, NGOs, donors and the private sector. 

Malawi has a population of around 22 million (worldometer 2025), of which almost 18 million are smallhoder farmers. If the initiated grassroot movement can be strengthened, Malawi could act as a leader in the global agroecological movement.

In times of climatic and economic crisis, smallholder farmers in Malawi are very vulnerable in terms of food security. 

Microcredits for smallholder farmers who venture into (agricultural) businesses are more likely to transition to agroecology, as long as their basic needs are covered.

It is fundamental to involve governmental agricultural extension officers, as they are long-term stakeholders who monitor and accompany the practical implementers in the field, the smallholder farmers. 

To accelerate this process, strong advocacy efforts are needed on national level that push for policy shifts and their implementation. 

Biofertilizer and biopesticde production for restoration of natural soil fertility

27 farmers benefitted directly from learning how to prepare their own biofertilizers and biopesticides with locally available ingredients. The goal is to gradually reduce mineral fertilizers and chemical pesticides until it they are completely quitted.

If participating smallholder farmers are supported with materials to prepare their own biological amendments and are guided in the production and application, they are more likely to prepare these themselves and more likely to quit chemical-synthetical prodcuts.

Local, regional and national advocacy meausres are required to build awareness among all stakeholders. 

Collaborating for Sustainable Impact in Freshwater Aquaculture: State-Level Multi-Stakeholder Platforms

To strengthen the enabling environment for sustainable freshwater aquaculture, state-level Multi-Stakeholder Platform (MSP) were initiated in the states of Assam and Odisha. The platforms were designed to bring together actors from government, the private sector, cooperatives, academia, and civil society to collectively address sector-specific challenges and align efforts across policies and programs.

Raising Awareness on Restoration and Livelihood Opportunities for Maasai Women and Youth

The project incorporated awareness-raising campaigns to educate the Maasai community about sustainable land use practices and the importance of ecosystem restoration. Specific opportunities, such as grass seed banking, were introduced to provide economic benefits, particularly for women and youth. These campaigns aimed to shift perceptions of rangeland management from merely subsistence grazing to a multi-benefit approach, combining ecological health with economic empowerment for marginalized community members. The learning by doing by the community helped to foster restoration skills among the members, thus making the community restoration champions on their own land.

 

  • Culturally Sensitive Communication: Using respected community leaders and existing networks allowed the campaign to resonate with local values and traditions.
  • Direct Livelihood Benefits: Offering tangible economic incentives, such as grass seed banks, made the restoration efforts more appealing by showing immediate benefits.
  • Supportive Partnerships for Implementation: WWF, Big Life Foundation, Justdiggit and ALOCA’s presence in awareness-raising efforts lent credibility and technical expertise, facilitating widespread acceptance
  • Economic Incentives Encourage Participation: Providing livelihood opportunities (e.g., through grass seed banks) increases community engagement and shows that restoration has both ecological and economic value.
  • Awareness-Building is Essential for Behavioral Change: Restoration projects succeed when communities understand and value the benefits, highlighting the need for clear and consistent messaging.
  • Empowering Women and Youth Drives Wider Impact: Targeting marginalized groups like women and youth not only enhances inclusivity but also expands the project’s reach and sustainability through diverse engagement. 90% of the restoration work was undertaken by  women and youth.
Foret sacree de Mekoup
Orientation générale pour identifier des options pour l’élaboration des Conventions Locales (CL)
Identification du besoin et repérage forfaitaire de l’espace et des acteurs
Campagne d’information et Lancement du processus d’élaboration de CL
Analyse de la ressource et assemblée de restitution de l’analyse
Ebauche de la Convention Locale, Pre-validation et Signature
Suivi de l’application et de l’impact de la Convention Locale
Community-Based Mangrove Nursery Establishment and Restoration Activities

MTAKIMAU CFA members, supported by WWF-Kenya and the Kenya Forest Service (KFS), took the lead in restoring degraded areas across the 2,550-hectare Mtwapa-Takaungu-Kilifi mangrove landscape. They established a model mangrove nursery in Nzombere Village and received hands-on training in propagating indigenous species, nursery management, and enrichment planting. Using insights from PFMP mapping, they prioritized degraded patches for restoration. In June 2024, the community planted 21,786 seedlings—WWF-Kenya purchased 13,786 while the CFA contributed 8,000. The nursery, now producing over 10,000 seedlings, serves as both a restoration hub and a sustainable income source through seedling sales to restoration partners. Ongoing monthly monitoring ensures nursery health and supports long-term forest regeneration.

  • Strong collaboration among Mtakimau CFA, WWF-Kenya, and KFS provided consistent technical, financial, and logistical support.
  • Tailored capacity building empowered community members to manage nurseries and conduct restoration independently.
  • Participatory PFMP mapping ensured restoration targeted ecologically and socially important degraded sites.
  • Clear benefit-sharing structures motivated active participation and ensured community groups received income from seedling sales.
  • Regular monitoring and support reinforced accountability and improved nursery performance.
  • Engaging communities early and consistently builds strong ownership and ensures the success of restoration efforts.
  • Training community members in nursery management and restoration techniques equips them to lead and sustain restoration activities.
  • Using participatory forest management planning to identify degraded sites ensures restoration responds to local priorities and ecological needs.
  • Structuring seedling sales with fair benefit-sharing motivates community participation and supports local livelihoods.
  • Conducting regular monitoring fosters accountability, maintains nursery quality, and improves long-term restoration outcomes.
Participatory Forest Management Planning (PFMP) AND AGREEMENTS

The MTAKIMAU Mangrove Participatory Forest Management Plan (PFMP) 2024–2028 guides the sustainable management of approximately 2,550 hectares of mangrove forest across Mtwapa, Takaungu, and Kilifi. Developed under Section 47(1) of the Forest Conservation and Management Act (2016), the plan resulted from a highly participatory process led by the Mtakimau Community Forest Association (CFA), in collaboration with the Kenya Forest Service (KFS), WWF-Kenya, and other local stakeholders.

The process began with community barazas that restructured and registered the CFA. Stakeholders then formed and trained a Local Planning Review Team (LPRT), which conducted forest assessments, household surveys, participatory mapping, and community dialogues. Together, they designed the PFMP to define sustainable forest use practices, identify conservation priorities, and establish equitable benefit-sharing mechanisms. The plan reflects community aspirations, ensures ecological integrity, and builds climate resilience. KFS and the CFA formalized their partnership by signing a legally binding Forest Management Agreement (FMA) based on this plan.

  • Strong institutional collaboration between KFS, WWF-Kenya, the County Government of Kilifi, and local communities ensured technical and administrative support.
  • Early and inclusive community engagement, including village barazas and user group formation, fostered ownership and trust.
  • Capacity building of the Local Planning Review Team (LPRT) empowered community members to lead surveys, mapping, and planning activities.
  • Legal backing under the Forest Conservation and Management Act (2016) provided a clear framework for community participation and co-management.
  • Adequate financial and technical support from the Bengo Project (funded by BMZ through WWF-Kenya) enabled thorough data collection and plan development.
  • Early community involvement builds ownership and leads to more inclusive, practical management plans.
  • Training local representatives (LPRT) creates lasting capacity for community-led planning and decision-making.
  • Legal recognition of community forest associations (CFAs) is essential for formal co-management and accountability.
  • A multi-stakeholder approach strengthens the legitimacy, resource mobilization, and technical quality of the plan.
  • Field-based data collection and participatory mapping ensure that community knowledge and local realities shape the final plan.
Working with Government & Legal Setup

Successfully establishing and scaling a social enterprise like a pad factory requires careful coordination with government authorities and strict compliance with legal requirements. This building block focuses on creating a strong foundation by building trust, ensuring legality, and protecting the enterprise from future risks.

The first step involves informing local and national government bodies about your project plans and activities. Regular communication not only builds transparency and trust but also makes it easier to gain support when needed. It ensures that the enterprise is seen as a responsible and contributing part of the community's development.

Secondly, it is crucial to coordinate with local or provincial offices to confirm that the factory is located appropriately and meets all zoning, operational, and environmental requirements. Early consultation helps avoid future legal complications and promotes smoother project implementation.

Before any physical construction begins, the enterprise must complete all legal steps, such as securing land use permits, building approvals, and environmental clearances. This process prevents future disputes and ensures that the factory is legally protected at every stage.

If the enterprise plans to import machinery or raw materials from abroad (for example, from India and Chaina), it is essential to follow all import rules, including documentation and tax payments. Compliance with import regulations helps avoid customs delays, penalties, and additional operational costs.

Further, to operate legally in the market, the enterprise must register officially and gain approval to sell its products, such as sanitary pads. Official registration enhances the company’s credibility among customers, partners, and regulatory bodies, opening doors to wider distribution opportunities.

Finally, it is critical to insure the factory, machinery, and assets against potential risks like fire, natural disasters, burglary, or other damages. Having appropriate insurance coverage provides financial protection and ensures business continuity even during unforeseen events.

By following these structured steps, the enterprise not only secures its legal standing but also strengthens its reputation, improves sustainability, and creates a solid platform for growth and social impact.

  • Transparent Communication: Sharing project plans early with government builds trust.
  • Understanding Legal Requirements: Knowing laws and regulations ensures smooth operation.
  • Strong Local Relationships: Good ties with local offices help in faster approvals.
  • Timely Legal Compliance: Completing permits and registrations early prevents delays.
  • Insurance Coverage: Protects the enterprise against damages or losses.
  • Hire Local Staff
    Hiring local people provides more than just employment opportunities, it builds trust, improves communication, and creates smoother coordination with community members and local authorities. Locals understand the cultural and political dynamics and can help navigate formal and informal systems more effectively.
  • Visit Similar Factories First
    Before setting up your own facility, visit other factories, especially those producing sanitary pads or similar products. Learning from their challenges and operations can save you from repeating mistakes. You’ll better understand what machinery to use, what space you’ll need, how to manage waste, and how to streamline operations.
  • Secure and Legalize Land Early
    Before starting any construction, ensure that you have the correct amount of land required for your facility. Consider space for production, storage, waste management, and possible future expansion. Make sure land ownership or lease documents are fully legal and registered to avoid future disputes.
  • Evaluate Surroundings Carefully
    Survey the neighboring properties and evaluate your factory’s impact on the local environment and community. Avoid locations too close to residential zones or schools that might raise noise or hygiene concerns. A peaceful relationship with neighbors ensures long-term sustainability.
  • Ensure Road Access for Transport
    A factory must be accessible by road, especially for the transport of raw materials, machinery, and finished products. Good road connectivity reduces logistic costs, speeds up delivery, and enables regular visits from partners, government, or donors.
  • Start Government Communication Early
    Informing local and national government bodies from the beginning builds transparency and trust. Officials who understand your goals are more likely to support your work or provide valuable guidance, making your operations smoother and more credible.
  • Understand Local Regulations Thoroughly
    Be aware of legal requirements such as construction permits, environmental clearances, import duties, and licensing rules. Complying with these from the beginning prevents delays, fines, or shutdowns. Seek legal consultation when needed.
  • Get Proper Insurance
    Factory operations involve risks like fire, theft, and natural disasters. Insuring your buildings, equipment, and products protects you financially and offers peace of mind, especially in emergencies.
  • Budget for Legal and Administrative Costs
    Often underestimated, these costs can include permits, taxes, legal consultations, and registration fees. Having a buffer in your budget for such expenses ensures your progress isn’t stalled by unplanned costs.
  • Collaborate with Local NGOs and INGOs
    Identify local organizations that work on women’s health, empowerment, or education. They can be strong partners for community engagement, awareness campaigns, and advocacy efforts. Their networks and local trust can help scale your impact more quickly.

 

Incentives for community participation in FLR

FLR is a long-term investment and local communities desire short term benefits to support their households and change behaviour. The support from National Bank enabled communities to get jobs for the completion of silvicultural tasks.  

Research on native species, technical development and standard promotion

The Engineers’ Association prioritises research on native species, leading to breakthroughs in early emergence techniques for bamboo shoots, organic fertiliser production, and mixed planting of hickory and native herbs. These advancements not only address farmers’ technical challenges but also enhance biodiversity and ecosystem resilience. The Association has also contributed to the formulation of forest resource management standards for Lin’an District, ensuring scientific guidance for agroforestry development is rooted in local ecological conditions. 

  • The Association integrates experts from various fields to research native species and develop agroforestry techniques that balance conservation and economic growth
  • Collaboration with local government, research institutions, and experienced farmers facilitates the development and implementation of scientific standards for local forestry products such as the bamboo shoots, hickory nuts, and other flagship products
  • Cross-sectoral collaboration is essential for advancing agroforestry technologies and promoting standardised, research-based approaches to native species conservation and sustainable use