Technology and innovation to create digital platforms that are accessible and tailored to local needs

Krungthai Bank (KTB), a key partner in the "Koh Tao Better Together" crowdfunding campaign, developed an easy-to-use electronic donation platform integrated with the Thai tax system. The bank's innovation lab offered to create the e-donation platform. Through a QR code, Thai citizens were able to donate to the account "Raks Thai Foundation, UNDP and Krungthai Love Koh Tao" in a quick, transparent, and verifiable way. The platform allows Thai donors to automatically send their donation information to the Revenue Department for tax deduction. Moreover, UNDP designed another e-donation platform for international donors. 

KTB acted as the initial donor of the campaign, contributing 30% of the fundraising target. Furthermore, the bank committed to covering the remaining donations if the target was not met, which proved unnecessary thanks to the success of the e-donation platform.  

Additionally, KTB trained boat drivers on how to access the bank's existing digital financial services. These include Krungthai NEXT — an e-banking app with multiple functionalities for directly managing personal finances —, and Krungthai Connext — a free notification system via the LINE messaging app that provides real-time updates on financial transactions.  

The key enabling factor is the establishment of effective public-private partnerships to leverage the expertise of each stakeholder in addressing a common issue. By uniting BIOFIN's financial expertise, KTB's innovation, Raks Thai Foundation's experience in engaging local communities, and the government's role in overseeing financial services, it was possible to develop and disseminate an appropriate e-donation platform.  

Another relevant condition is effective communication strategies to increase public awareness of, and access to, the e-donation platform.  

It is imperative to promote multisector engagement in order to solve today's pressing issues. In a scenario that global and local challenges are multidisciplinary by nature — from financial constraints amid a global health crisis to biodiversity degradation associated with tourism —, working across silos enables to effectively and quickly address the many components of an issue, catalyze positive outcomes, and increase support to the solution.  

 Moreover, it is crucial to develop solutions that reflect recent advancements in innovation and digitalization. When well-designed, digital tools have the potential to exponentially increase the number of impacted individuals (i.e., surpassing the fundraising target) and simplify processes (i.e., connecting the e-donation platform with the tax system). Equal importance must be given to the training of locals on these digital tools, enabling just and equitable access.  

Data-driven and evidence-based design for effective crowdfunding strategies

UNDP Thailand conducted a socio-economic impact assessment of Covid-19 on Koh Tao's tourism sector. Using pre-pandemic data and information from locals, the study concluded that small tourist boat drivers are amongst the most affected and most vulnerable segment of the population due to the complete dependence on tourism. The study also found an estimated minimum living cost of USD 500 (THB 15,000) for individual households on Koh Tao and that 90% of them received almost no income since the beginning of the pandemic. The study served as the foundation for the campaign and enabled the estimation of a baseline, making sure that the solution addresses the most vulnerable groups and provides an income that can, at least, alleviate sustenance needs. The campaign was also designed with support from UNDP's Crowdfunding Academy, with expertise in this area.  

Enabling conditions include the availability of socioeconomic data prior to the event (in this case, the Covid-19 pandemic) or the ability to collect data from relevant stakeholders before designing the crowdfunding campaign. Another enabling condition is having the technical capacity or necessary support to translate existing data and studies into the design of a project/program. 

The importance of designing programs and projects based on data and well-conducted studies, ensuring that the project effectively meets the needs of participants. Beyond supporting the design of the crowdfunding campaign, the impact assessment of Covid-19 on Koh Tao revealed how, on the one hand, local livelihoods became vulnerable without tourism and, on the other hand, the pause in visitor activity allowed nature to recover. Therefore, the crowdfunding campaign — and the Covid-19 impact assessment — were the entry point for rethinking a more sustainable future for tourism on the island. These efforts led to the establishment of tourism fees as of April 2022, generating revenues to fund biodiversity conservation. 

Using funds for long-term improvement in patrolling conditions

The main objective of the crowdfunding campaign was to cover six months of salaries for the 33 furloughed frontliners. Additional funds were allocated to provide food packs for all the 59 frontliners during their 22-day shifts and to procure essential patrolling gear and equipment. 

As a result, the solution delivered outputs that improved the patrolling conditions and protection of the tamaraws, generating long-term, sustainable impacts that persisted beyond the campaign period.

Specifically, the gear and equipment procured included:

  • 1 global positioning system (GPS) device;
  • 4 devices for patrolling and wildlife recording;
  • 6 camping cook sets;
  • 4 hammocks/tents;
  • 10 sets of first aid kits and medical supplies;
  • 2 camera traps;
  • 75 reusable thermal blankets;
  • 75 patrol gear sets (uniforms, waterproof backpack, and aquaflask);
  • 75 portable solar lamps with mobile charger.

Enabling factors include the availability of funds beyond the initial target, which made it possible to first cover the salaries of frontliners and then procure the gear and equipment. The fact that funds were not fully earmarked also contributed to this outcome.

While crowdfunding may be best suited for specific events or short-term campaigns—having limited effectiveness as a primary long-term fundraising strategy—it can be designed to allocate a share of funds, even if small, to outputs that will endure in the future. This boosts the overall impact of the campaign and strengthens its contribution to biodiversity protection.

Use of traditional and social media as marketing instruments to accelerate awareness rais-ing and resource mobilization

The crowdfunding campaign maintained a strong presence on traditional and social media. Daily posts were tailored to strengthen the business case for donations, highlighting key events such as a tamaraw killed by poachers, Tamaraw Month, and the death of the last captive-bred tamaraw, Kalibasib. By leveraging a mix of media platforms, the campaign reached both national and international audiences and engaged diverse age groups. 

Social media releases on Facebook, Instagram, Twitter and LinkedIn were reposted and shared by BIOFIN Global and Philippines (including promoted posts), UNDP Philippines, and various accounts associated with the DENR. Moreover, a national Tamaraw Ambassadors program was launched on social media, engaging public figures to promote the campaign. These communication strategies effectively reached the general public within and beyond the Philippines.

Traditional media also supported the campaign, with coverage from reputable news networks like Stand for Truth and GMA Digital Specials. Press releases and media pick-ups generated an estimated media value of USD 70,000 (PHP 3.4 million) as of September 2020.

Lastly, a promotion email was sent to over 2,000 individuals through the BIOFIN global mailing, targeting a specialized audience of professionals and partners in the biodiversity sector.

 

A key enabling factor was the established presence and reputation of UNDP in the Philippines, along with its partnership with relevant actors such as the DENR. This contributed to the rapid promotion of the campaign across social media, quick engagement of public figures, and the public's trust in the initiative. The donation of USD 4,400 from Congresswomen Josephine Ramirez Sato to kick start the campaign, being the highest contribution, was also key to the solution. 

A key lesson learned is that an effective marketing campaign should leverage multiple media platforms and tailor its messages to engage diverse audiences. While the Tamaraw Ambassadors program likely helped reach younger audiences and heavy social media users, the campaign advertisements in printed media may have been more effective with older audiences. 

The main challenge in the marketing strategy was the inability to produce new on-site photos and videos, given travel restrictions and budget constraints for hiring specialized personnel. This was addressed by creatively using existing materials, such as video clips from the 2019 documentary film Suwag o Suko and photos from the 2018 Biodiversity Camp—an initiative from UNDP-BIOFIN and the TCP that gathered journalists and influencers in the natural habitat of tamaraws to raise awareness about the need to mobilize funds for their protection

Cooperation with tuna stock assessment models

The purpose is to collect and deliver key scientific information to support the monitoring of tropical tuna populations in the Eastern Tropical Pacific, under the standards established by the Inter-American Tropical Tuna Commission (IATTC). Through this cooperation, consistent data on the three main species caught -yellowfin tuna, skipjack tuna, and bigeye tuna- are generated to improve the population models used by the IATTC to assess the health status of these species. Its operation is based on the continuous and standardized collection of fisheries data, which are then delivered to the IATTC to strengthen its scientific research plans and facilitate informed decision-making in the sustainable management of tuna fisheries in the region.

  • Willingness to support IATTC scientific research plans by providing data to improve assessment models that estimate the health status of tropical tuna stocks.
  • Data from key fisheries for a commercial fishing strategy are kept confidential but for a period of time in order to contribute to scientific and fisheries management work.
A country example of successful mainstreaming of ABS: the Côte d’Ivoire

To support national ABS mainstreaming in Côte d’Ivoire, the ABS Initiative commissioned a comprehensive study on laws, policies, strategies, and activities that could be aligned with ABS. The study analysed institutional and procedural entry points and identified key actors within ministries and institutions to drive integration. It focused on ministries covering the economy, trade, health, science, agriculture, rural development, and intellectual property, as well as national development policies, SDG implementation, and the National Biodiversity Strategy and Action Plan (NBSAP). 

The research combined targeted keyword searches (e.g. “biodiversity”) with interviews across ministries. Findings were validated by experts and shared with ministry and academic representatives at a workshop, where the ABS Focal Point and participants developed around 30 joint goals and actions. 

Building on subsequent activities and networks - for example based on the national NBSAP process - Côte d’Ivoire’s ABS mainstreaming shows early success: ABS is included in the revised National Development Plan, and agreements are in place to integrate it into research institute curricula and forthcoming ministry policies.

Key factors in the initial success of ABS mainstreaming included: 

  • exchanges with the national ABS Focal Point on the importance, form, and target groups of mainstreaming; 
  • an in-depth stocktaking study including interviews with potential partner ministries; 
  • a stakeholder workshop producing a joint target and action plan; and
  • leveraging national processes and contacts to advance its implementation.

The process yielded two important lessons. Firstly, the ABS Focal Point and project team initially had different understandings of what mainstreaming entails, where it can be applied, and with which partners. Constructive, ongoing dialogue—continuing beyond the adoption of a joint action plan - helped align perspectives. 

Secondly, invitations to some key ministries initially went unanswered, slowing progress. The experience showed that timely, direct follow-up by the ABS Focal Point is essential, ensuring personal engagement with identified contacts. 

Once the Focal Point built relationships through bilateral meetings, anchor points were confirmed, and additional processes were identified as opportunities for integrating ABS.

Fostering the integration of ABS into National Biodiversity Strategy and Action Plans (NBSAP)

This building block supports the integration of ABS and biotrade into National Biodiversity Strategies and Action Plans (NBSAPs), aligning them with the Global Biodiversity Framework - particularly Target 13 - and fostering synergies with other instruments, such as the International Treaty on Plant Genetic Resources for Food and Agriculture. 

ABS mainstreaming involves embedding ABS into policies and plans across sectors such as trade, agriculture, health, finance, and research, rather than limiting its implementation to conservation authorities. At the 13th Pan-African ABS and Biotrade Workshop, participants discussed challenges, including limited funding, complex regulations, and insufficient involvement of non-environmental ministries. They explored Whole-of-Government and Whole-of-Society approaches, with a strong focus on private sector engagement in valorisation to generate socio-economic benefits.

Country examples, such as Uganda’s multisectoral working group involving local authorities, NGOs, IPLCs, and businesses, showed how early stakeholder mapping, integration into national development plans, and cross-sector collaboration can make ABS integration into NBSAPs more practical, inclusive, and impactful.

Success was supported by an interactive format combining expert inputs, panel discussions, and concrete country cases. Contributions from organisations such as FAO and UNEP broadened perspectives. Building on outcomes from a previous workshop ensured continuity, while structured guiding questions helped participants identify challenges, and to align ABS with other instruments, (such as the International Treaty on Plant Genetic Resources for Food and Agriculture) and define practical steps for mainstreaming in their national contexts.

Mainstreaming ABS into NBSAPs is most effective when positioned as both a conservation tool and an economic opportunity. Workshop discussions showed that broader stakeholder involvement is essential: it goes beyond ministries for environment or conservation and includes sectors such as trade, agriculture, health, finance, research, and users such as the private sector and research institutions. 

Synergies with the International Treaty on Plant Genetic Resources for Food and Agriculture can strengthen coherence and align benefit-sharing across instruments. Early stakeholder mapping involving local authorities, IPLCs, NGOs, and businesses builds ownership and helps address monitoring and data gaps. 

Valorisation strategies, industry-wide agreements, and Whole-of-Government and Whole-of-Society approaches ensure ABS is embedded in business models, policy frameworks, and community initiatives, creating sustainable value chains and fostering long-term ABS integration.

The actionable guidance for ABS-mainstreaming

This building block aims to strengthen awareness among government agencies responsible for ABS about the need for national ABS mainstreaming, aligned with Target 13 of the Global Biodiversity Framework, and to identify effective implementation approaches. To this end, the ABS Initiative organised a two-day workshop with ABS Focal Points from seven African countries. Participants analysed challenges for ABS mainstreaming, including limited cross-sector collaboration, balancing ABS priorities with other biodiversity goals, and gaps in implementing and monitoring benefit-sharing.

Using guiding questions, participants identified priority actors, mandates, partnership anchor points, and potential mutual benefits. Countries developed practical solutions, focusing on both technical collaboration with ministries and policy-level engagement to improve the enabling environment.

Strategic communication exercises helped to tailor ABS messaging for sectors such as agriculture, research, trade, and health by linking ABS to their specific policy objectives. Each country defined two priority measures and initial steps for implementation at home. The ABS Initiative also developed country policy briefs showcasing anchor and entry points for ABS mainstreaming.

A conducive learning environment, combining expert input and peer exchange, enabled participants to grasp the relevance of ABS mainstreaming and its practical application - also by broadening their understanding of ABS beyond conservation. Structured questions real-world examples and strategic communication exercises provided clear guidance helping participants to identify key actors, mandates, and sectoral linkages. This fostered a deeper understanding of how to plan and implement mainstreaming effectively.

The workshop showed that ABS mainstreaming requires both technical collaboration - ministries’ approval of specific ABS agreements - and policy collaboration to establish supportive national frameworks. Countries’ varied experiences make peer exchange valuable for identifying fitting approaches. Linking ABS to other sectors’ mandates, such as trade, health, or agriculture, through shared policy goals increases receptiveness. Mapping of partnership anchor points early and defining mutual benefits helps overcome silo thinking.

Tailoring strategic communication to each sector’s priorities, proved crucial. ABS Focal Points initially thought simply explaining ABS would spark interest, but learned it is often unfamiliar or seen as niche, making tailored messaging essential. As policy and legislative development often outlast project timelines, a project’s influence is limited. Finally, focusing on a few high-priority measures with clear first steps supports follow-up and tangible progress in mainstreaming ABS nationally.

Facilitating Inclusive and Dialogue-Based Menstrual Health Sessions for Community Adults

This building block outlines how the SPARŚA Ambassador Program engages adult community members in open, respectful, and evidence-based discussions on menstruation. The approach prioritises dialogue over lecture, creating a space where participants can share their beliefs, practices, and lived experiences, while also receiving accurate information. 

Target groups are identified by Ambassadors themselves or in collaboration with ward offices, municipalities, or metropolitan authorities. These often include mothers’ groups, women’s collectives, youth clubs, and mixed community gatherings. Trusted groups like Ama Samuha or Tole Sudhar Samiti are engaged early to help mobilise participants and endorse the sessions, which greatly enhances credibility and attendance. 

Sessions are adapted to the context and needs of adults. Rather than delivering the same content as in schools, Ambassadors focus on myth-busting, stigma reduction, and practical menstrual health knowledge. This includes clarifying biological facts, discussing hygienic practices, exploring environmentally friendly menstrual products, and addressing social norms that restrict women’s and girls’ mobility, participation, or dignity during menstruation. 

Ambassadors begin by establishing safe space agreements and inviting participants to share their own perspectives through Focus Group Discussion (FGD). The facilitator listens actively, acknowledges local knowledge, and then uses visual aids, product demonstrations, and relatable stories to fill knowledge gaps or correct misinformation. Nutrition and self-care during menstruation are also discussed, linking health to overall well-being. 

Preparation is thorough: Ambassadors coordinate with the programme team for materials, set session dates with local leaders, arrange venues in accessible and comfortable locations, and ensure a variety of menstrual products are available for demonstration. Follow-up visits or recurring discussions are encouraged to reinforce learning and track changes in attitudes. 

  • Collaboration with Trusted Local Actors – Engage ward officers, community leaders, and women’s groups early to gain trust and support mobilisation. 
  • Safe and Respectful Dialogue – Begin each session by setting participation rules that promote open, non-judgmental sharing. 
  • Active Listening – Spend more time listening than speaking, allowing participants to voice their experiences and questions before introducing new information. 
  • Tailored Content – Adapt materials and examples to the cultural and generational context of the group. 
  • Hands-On Product Demonstrations – Show different menstrual products, explain pros and cons, and address environmental impacts to support informed choice. 
  • Logistical Planning – Choose venues that are private, comfortable, and easily accessible for the target audience. Ensure all materials and visual aids are ready in advance. 
  • Follow-Up Engagement – Schedule recurring visits or link participants to ongoing programmes for sustained learning. 
  • A single session rarely shifts deep-rooted norms; regular follow-up strengthens retention and attitude change. 
  • Listening respectfully and without judgment encourages participants to share honestly, which opens the door to correcting misinformation. 
  • Local leaders and women’s groups are key allies in building trust and mobilising attendance. 
  • Myths and taboos are often deeply personal; facilitators need patience and cultural sensitivity to address them effectively. 
  • Product demonstrations and environmental discussions help bridge the gap between abstract health messages and practical, daily life decisions. 
Designing and Delivering Age-Appropriate Menstrual Health Education for Schools

This building block details how the SPARŚA Ambassador Program designs and delivers menstrual health education for students aged 11–17 (Grades 6–10) in Nepal, ensuring each session is relevant, inclusive, and culturally sensitive. 

Schools are chosen based on their proximity to the Ambassador’s community to ensure trust and easy access. Ambassadors map their audience and adapt delivery methods to different age groups. For Grades 6–7 (pre-menarche), sessions focus on building a safe and friendly environment through storytelling, interactive games, and art-based activities. For Grades 8–10 (post-menarche), the focus shifts to clear scientific explanations of the menstrual cycle, phases, and bodily changes, while also addressing myths, stigma, and gaps left by incomplete classroom teaching. 

Visual aids such as flip charts, diagrams, presentations, and flex prints help make abstract concepts tangible. Ambassadors also conduct live demonstrations of various menstrual products—disposable pads, reusable cloth pads, menstrual cups, and tampons—explaining pros and cons, safe usage, disposal methods, and environmental impacts. By linking product choice to environmental awareness, students learn how menstrual health intersects with climate action. 

Nutrition during menstruation is covered to promote physical well-being. Sessions are always inclusive of both boys and girls, which helps normalise menstruation, reduce stigma, and foster empathy among peers. Teachers are encouraged to attend so they can reinforce messages after the session. 

Preparation is key: Ambassadors contact school principals early, establish ground rules for respectful participation, prepare teaching materials, arrange transportation, and ensure all demonstration products are ready. Follow-up is encouraged through take-home leaflets or posters, allowing students to revisit the information later. 

  • Audience Segmentation – Adapt activities for pre- and post-menarche students to match their needs and comfort levels. 
  • Interactive, Hands-On Learning – Use visual aids, role plays, and product demonstrations to engage multiple learning styles. 
  • Safe Participation Rules – Start sessions with simple agreements on respect and confidentiality to encourage open dialogue. 
  • Proactive School Engagement – Approach principals in person to secure support, time slots, and teacher involvement. 
  • Environmental Integration – Include information on how different products affect waste and climate, fostering both health and environmental responsibility. 
  • Teacher Involvement – Invite teachers to join the sessions so they can continue the conversation afterwards. 
  • Follow-Up Materials – Provide schools with leaflets or posters to reinforce key messages after the session. 
  • Younger students respond best to fun, artistic, and emotionally safe methods, while older students value factual clarity and practical detail. 
  • Demonstrating products physically breaks down stigma and makes menstrual care relatable, especially in rural or high-stigma settings. 
  • Including boys in the sessions reduces teasing and builds peer support for menstruating students. 
  • Teacher involvement greatly increases the sustainability of knowledge transfer. 
  • Careful preparation, including early material requests and transport planning, ensures smooth delivery.