WeChat Mini Program is an application accessible without download, near at your fingertips just by scanning or searching. It is very simple to design a mini program, as a mini program development environment and developer ecosystem has been established in nearly two years. WeChat Mini Program is also an innovative achievement which genuinely influences general programmers in China’s IT industry for it involves over 1.5 million developers in its development together with WeChat. Its number has exceeded 1 million, encompassing more than 200 subdivided sectors and accommodating 200 million daily-active users.
1. Use without download: Users can open the mini program by scanning the QR code or searching in no need of download, which saves the storage space for mobile devices and lowers the usage threshold; they can quickly visit the mini program directly through WeChat to meet their temporary usage demands.
2. Low development costs and short cycle: The mini program sets a low technical standard and causes a small learning cost to developers based on front-end technology stacks (HTML/CSS/JS); and is compatible among various platforms and supports iOS and Android after development, which saves human labor and time costs.
3. Powerful traffic inlet and social fission: WeChat boasts 1.3 billion monthly-active users so it is easy to cultivate a sound user base. It supports the sharing channels to chat boxes, Moments, official accounts, and Search. Social dissemination, through sharing, group buying, and bargaining, can rapidly multiply and is suitable for marketing activities.
Wildlife Friends is a mini program on WeChat. As a lightweight application, it boasts the following apparent advantages suitable for quick access for users and enhancement of their use experience: Use without download: Users can open the mini program by scanning the QR code or searching in no need of download, which saves the storage space for mobile devices and lowers the usage threshold; they can quickly visit the mini program directly through WeChat to meet their temporary usage demands.