Campaign team member uses picture cards to initiate discussion
Rare
Tools and Resources
During their training, campaign teams are exposed to a wide range of tools and resources that they can use to develop and implement their Community Engagement and Behavior Adoption campaigns. These include a simplified framework for behavior change which covers the strategic levers and tactics that can be applied, tools to spark discussions on MPAs and fisheries, such as a Fishing Game and picture cards, worksheets for campaign planning, and templates for social marketing collaterals that can just be adapted for local use.
Materials are developed following a user-centered design process so they are easy-to-use • Tools are prototyped, tested and updated regularly • Users are given leeway to adapt most of the tools to accommodate local context
The goal is to provide campaign teams with enough resources and inspiration so that they can run campaigns themselves. The tools themselves do not need to be perfect, as they will always be used in different ways. As long as the basic concepts and outcomes of an activity are clear, teams can take the guidance and make it their own.