Village meeting.
WWF India
Awareness Campaigns
Tailor made awareness campaigns inform and sensitise the target community on climate change, its impacts and effects on livelihoods. These campaigns support the community to find ways how to better adapt and cope with natural disasters. The community engages in discussions and participates in the design of actions needed and thus to lay the groundwork of a joint project.
Conditions for adoption elsewhere:
• A community depending on cultivation.
• Knowledge on natural disasters menacing the community.
• Data on the community’s socio-economic and natural resource conditions.
• Preparedness of the community to engage in a joint project and its activities.
• Support to initiate the process.
It is important to ensure that women and any other marginalized groups have equal rights and access to information and are fully included in the awareness campaign. For a successful campaign it is also desirable that cohesion exists between community members irrespective of religion, caste or any other factor, thus warranting access to social capital.