Footprints4ourFuture: Uma campanha de crowdfunding para reflorestamento sustentável e criação de empregos na Costa Rica

Donors can contribute to the campaign through different packages/amounts: “My Footprint” (one tree for 15 USD), “Family Footprint” (10 trees for USD 150), “Small Business Footprint” (100 trees for USD 1,500), and “Corporate Footprint” (1,000 trees for USD 15,000). 

These packages can be purchased on the campaign’s website, that launch to a national account for FUNBAM. It is also possible to contribute by directly making bank transfers to an account in dollars or Costa Rican colones, or quickly donate using SINPE Móvil, the country’s instant mobile money transfer system. Companies and organizations, as well as Embassies made the transfer through this modality under a signed agreement with FUNBAM (the executing agency). Initially, it was also possible to donate through UNDP’s international platform, which was later removed since outreach activities were nationally focused.

Moreover, through a partnership with the corporate hardware store Ferretería EPA, customers in seven physical stores are invited to donate their spare change and complement to plant a tree, reaching those who may not have been initially aware of the campaign. 

Finally, for the 1,000-tree corporate package, meetings were arranged with potential partner companies to encourage collaboration. Embassies such as Spain, Italy and others also used this modality. 

Funds raised were used both to cover reforestation costs and to create hundreds of green wages and jobs. On the one hand, Costa Rica aims to reach 60% of forest cover by 2030, and seedlings require ongoing care to ensure they survive and thrive. On the other hand, the socioeconomic conditions of already vulnerable communities in the northern region of the country worsened with the COVID-19 pandemic.

#Footprints4ourFuture addresses these two challenges in an integrated way. Each tree planted comes with a five-year maintenance plan to ensure its survival. This plan is implemented by local workers who plant and prune trees, improving the living conditions of vulnerable populations and providing a sustainable source of income beyond the period of the pandemic. This approach also contributes to raising local awareness and promoting community ownership of reforestation efforts.

The crowdfunding campaign is based on multi-stakeholder partnerships, which have enabled its effective design and helped target those most in need.

UNDP BIOFIN supported the conceptualization, development, and implementation of the campaign, in addition to engaging in technical and political dialogues and conducting presentations with potential donors. FUNBAM hosts the operations of the campaign within its structure. Other co-creation partners are the MINAE, responsible for issuing environmental licenses, and FONAFIFO. By leveraging this pool of diverse capacities, the campaign has been effectively designed, successfully attracted donors, and able to operate on Costa Rican public lands. 

When it comes to implementation, it was identified that women, especially those heading households, were particularly affected by COVID-19. Therefore, the distribution of funds collected through the campaign is built on strong local community and gender-based principles. Green jobs for planting and maintenance activities are currently provided through collaborations with 17 implementing partners, nine of which are women-led local organizations.

The solution includes an online map on #Footprints4ourFuture’s website, through which it is possible to monitor tree planting and maintenance. This innovative tool was developed by a group of young women from the north of Costa Rica. It provides data on the number and location of trees planted, including their species, planting date, and care detail. By enabling contributors to locate their specific tree on the map, the tool enhances transparency and accountability, potentially encouraging adherence to the campaign. It also provides valuable information for the monitoring and evaluation of #Footprints4ourFuture.