Appropriate Strategy

Published: 07 July 2022
Last edited: 07 July 2022

Godrej Group has Good & Green strategy that dictates mangrove management. Godrej mangrove management is done by three pronged scientific  strategy of Research, Conservation & Awareness. Output of each activity is input for other activity. For example insights from biodiversity research help to conserve biodiversity. Conserved biodiversity is used for public awareness through nature trails and other awareness media. Biodiversity observations of nature trails are recorded in research documents closing the loop.


Collection of baseline and monitoring data and knowledge
Communication, outreach and awareness building
Education, training and other capacity development activities
Evaluation, effectiveness measures and learning
Management planning
Technical interventions and infrastructure
Scale of implementation
Phase of solution

Enabling factors

Skilled professionals, adequate infrastructure, organizational commitment, partnerships with education & research institutes, commissioning of special research projects to external experts

Lessons learned

Research, Conservation and Awareness are cyclic and linked to each other to manage local biodiversity. 

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