Engaging the community in re-planting mangroves
Kehkashan Basu
Building community partnerships
Through our relief campaigns and educational programs we built deep partnerships with the local communities. This is critical to achieve our objective of bringing about permanent behavioral change.
- Open communication
- Building trust
- Relief campaigns to support those impacted by cyclones
The key takeaway for us to implement a “pilot” project first and build it successfully. This had two benefits :
- We took the learnings from this and scaled up for the other villages
- Word of mouth about the success of the pilot helped to build our credibility within the local communities