Building community understanding of the value of the ocean

Community buy in to the concept of transforming savings and loan groups into social infrastructures actively supporting conservation initiatives is built on their understanding of their role in the conservation of their resources. Generally, community members should gain knowledge on the current state of the marine environment, the urgent need to protect and conserve the marine resources, the gaps and challenges of existing conservation efforts, and the importance of strong and consistent community support.

- platform and venue for conservation education

- community facilitators with capacity to impart conservation messages

- manuals and materials to facilitate learning

Building the communication skills of local community champions can effectively support education campaigns in the community. They ensure regular and sustained conduct of outreach and education activities, and they have the capacity to make discussions brief and simple.