Mama Fatuma seaweed farmer champion
When the project started as an experiment, many people were skeptical. When Mama Fatuma started harvesting and selling the seaweeds to the individual buyer, she triggered interest among some villagers. And when they started manufacturing products and selling them the interest increased drastically.
- Willing to learn a new business trend, because they saw the example from a fellow woman, a peer, so they had confidence to also engage in the business, and succeed.
- Opportunity to earn their own money from selling seaweed, instead of relying on money from fishermen.
Nature resources can be used for benefits, but it is not always visible or evident. For example, seaweed is not a traditional raw material for getting a livelihood. A new business model is best adopted by communities through the example of one of their own community member.