Need to communicate the potential benefits

Published: 29 October 2019
Last edited: 29 October 2019

It is important to explicitly explain the benefits of the new intervention. This is because the stakeholders (mostly farmers) are busy and will only listen to you if they see monetary or other social benefits from your undertaking.


Education, training and other capacity development activities
Management planning
Scale of implementation
Phase of solution
Planning phase

Enabling factors

working the local community leaders.

using language that is easily understood by the local community

Lessons learned

Do not take the stakeholders for granted; respect them, their time, customs and culture.