Nature Seychelles was looking for funding for a new PV system on Cousin island. The institution was thinking about an innovative approach using crowd funding since traditional donors such as the UNDP/GEF had turned down the project. ClimateCaring a new company specializing in off-grid systems expressed an interest in undertaking this and accepted to be paid from the proceeds of the crowd funding campaign if successful. Indiegogo was chosen as the crowd funding platform to work with because it was the only one at the time that allowed funds raised to be retained if the campaign target was not reached. Resulting from this partnership, marketing materials including videos were designed, small gifts secured and the online fund raising campaign was designed and initiated.
Existence of company – ClimateCaring - that had the knowledge and willingness to help design and set up the robust, off-grid PV installation and be paid after the crowd funding was successful.
Existence of several crowd funding platforms internationally to choose from
- Right choice of crowd funding platform
- Need for other partners to vouch for the campaign – in this case the CEO of Birdlife International and the Seychelles’ Minister of Environment
- Media-savvy staff and volunteers