We are heavily using social media to share the findings of our project. Overall the response has been very good. Due to work and family commitments, we have had to take on a social media co-ordinator to further our cause. Currently, I am funding this project by myself but we are hoping that our online presence might later lead to some outside funding.
Due to the following we have, we need to be very sure of what we are putting into the public eye. I want our project to be as transparent as possible to our followers so we have to be mindful that we have a vast array of followers from career conservationists to everyday people who are passionate about saving nature.
-Finding a balance to suit the audience was very important and it was a learning curve to adjust to that.
-Dealing with negativity (which has only happened on one occasion). It is difficult when somebody is negative about something you are passionate about but a cool head and a professional approach lead to a de-escalation of the comments.
-As a result of our passion and transparency, we have a global following and a far reach.