Strong partnerships and open communication

Published: 12 January 2021
Last edited: 12 January 2021

The private sector is commonly described as being blind to environmental issues. The reality, however, is that the private sector is heavily invested in biodiversity. The project was an opportunity for companies to deepen their understanding of environmental issues and to develop the corporate habit of thinking beyond the bottom line. Less obviously, it is an opportunity for environmental specialists to deepen their understanding of business and development dynamics and to learn to include bottom line analysis in their own evaluations.


Communication, outreach and awareness building
Scale of implementation
Phase of solution

Enabling factors

Robust communication practices went hand in hand with the partnership. Because of the sensitivity around the issue among environmental organizations and other sectors, the approach toward the project was to make information transparent and publicly available. The partners described very clearly what they was doing and what they were not doing – and why. Information was made available through fact sheets and the project website, and by engaging in public discussions and meetings.

Lessons learned

A number of other efforts were made to ensure information was flowing freely between the key stakeholders. For example, in early 2009, IUCN held a Consultative Technical Workshop on Dhamra Port in Bhubaneswar, Odisha, followed by a trip to the port site. The interactive forum brought together a diverse mix of government representatives, the private sector, leading local and international scientists, technical experts, academics and local community representatives. Work with the press ensured that messages were disseminated at a national level. These efforts encouraged participation and helped to dispel confusion.