Creation of awareness, training and communication campaigns with farmers.
With support from the International Maize and Wheat Improvement Center (CIMMYT), courses were designed to enable farmers to gain new knowledge in sustainable practices and achieve the required levels of sustainability.
- The alliance made with farmers in the Mezquital Valley who were already engaged in sustainable practices was an example for the new members of the Bimbo program, as they served as a kind of "ambassadors" of the initiative. This positive influence motivated more farmers to participate.
- Working with a technical partner, such as CIMMYT, to design appropriate training for farmers.
- The topics should be attractive and practical for the farmer, i.e. they should be able to implement them as soon as possible so as not to lose interest.
- Farmers are eager to learn.
- Interest makes projects move faster.
- Ensure effective communication to farmers about the intrinsic benefits of sustainable agriculture and the potential savings in implementing these best practices.