Blue Parks relies heavily on collaborations with other conservation NGOs, communications and marketing professionals, government leaders, MPA managers, scientists, and local ocean champions. Growing the network of Blue Parks and amplifying the Blue Park standard for conservation effectiveness requires many partners.
Blue Parks has benefitted from the contributions of many partners. These collaborations have been made possible by a growing awareness that MPA coverage alone is not sufficient to safeguard biodiversity -- that we need to fully implement high quality MPAs in order to see conservation outcomes, and most MPAs are not yet well implemented.
These collaborations have also grown out of Marine Conservation Institute's long-standing history as a trusted partner among marine scientists, conservation organizations, and governments.
Nurturing collaborations across multiple sectors (government, NGO, academia) requires clear communication. We have found that regular, though not too frequent, outreach and communication with these partners keeps the collaborations active, and that these communications are most effective when they are designed for the audience, so we often send separate communications to partners in different sectors.
At the heart of Blue Parks is an incentive to improve MPA quality. Governments receive international attention for announcing big new MPA designations; they also need positive feedback for making good on those promises and implementing MPAs well. Being incentive-based, the initiative is focused on success stories of marine conservation and inspires governments, MPA managers, communities, and NGO partners to consider the possibility of excellence and the recognition that comes with excellence.
To be successful as an incentive to improve MPA quality, the Blue Park Awards must be well-known and desireable. Governments, MPA managers, community leaders, and NGO partners must want the award. To build this incentive, we offer a cash prize alongside the award, we make the award announcements at high-profile international meetings so that high-level government officials and compelling community leaders may participate in accepting the award, and we amplify the award announcement through press releases and online media outlets.
We have learned two important lessons -- the first is that conservation successes receive too little fanfare -- MPA managers, in particular, are so grateful for Blue Parks' recognition of their hard work. The second is that a small science-based organization is not well-positioned with the capacity for "brand building" -- we have relied heavily on partnerships to market Blue Parks (one of the other key building blocks of Blue Parks).
