World Vision
Getting started: the technical practice
Promoting community development practice
Leveraging local livelihood strategies
Advocacy and stakeholder engagement
GIZ Mexico, Josafat de la Toba
North America
Carolin
Hoffmann
Site selection and socio-environmental analysis
Community integration and co-creation process
Participatory practical workshops to transform the space and to promote financial and environmental education
Feedback workshops and maintenance of the park
GIZ Mexico, Josafat de la Toba
North America
Carolin
Hoffmann
Site selection and socio-environmental analysis
Community integration and co-creation process
Participatory practical workshops to transform the space and to promote financial and environmental education
Feedback workshops and maintenance of the park
Christof Van Ackere
West and South Europe
Cyr
Mestdagh
Christof Van Ackere
West and South Europe
Cyr
Mestdagh
Strong sense of community

A benefit sharing mechanism and the cooperation can only happen when the villagers have a strong sense of community and trust one another. 

    • Tour operators and travel agencies tend to send guests to 1-2 particular homestays and/or using the same service providers to ensure the consistent service quality throughout all bookings. A task force allows its members to work together to improve the quality of homestay and other services for consistency in the delivery of services and products.

    • A local coordinator is needed in case of a tourism task force, for communication and for booking allocation among homestays. This coordinator must be trusted and transparently elected among the members. Together with booking allocation, a  benefit sharing mechanism should also be deployed to make sure that the community also gets the indirect benefits from community tourism. For instance, a community fund takes 5-10% of revenue to support common affairs in the village.

Cooperation at the grassroot level may only work without a formal structure when it is organised within a community with a strong connectedness among its members. The bonding among community members enables a trusted relationship and supportive environment. It also allows amicable settlements in case of disputes or conflicts. The local coordinator should also be trusted in the community as (s)he is perceived to inherently have an advantage of knowing the booking information first-hand and being able to assign the service providers.

Despite the difference in the result of this activity, people in both PAs tend to be positive that it still contributes to the ongoing process of establishing community tourism. As pointed out throughout two workshops, the biggest concern of the local members is still the formality of such institutions, be it a network at the inter-regional level like Ecotourism Cluster Network or an association at the grassroots level like Community Task Force.

Participatory Bottom-up Approach

In order for the initiative to harness community members’ participation and reflect their opinions, it needs to start at the grassroots or village’s level by forming a “task force” consisting of key local ‘champions’. Instead of a meeting at the high level (with local authorities and PA management boards and only a few representatives from the villages), small workshops at the local level were organised to facilitate the visioning of tourism at the early stage. Once the community has a clear vision of how they want tourism to look within their village, they would have a direction to move forward. With this approach, having a Tourism Task Force at the community level is crucial to continue the sustainability and the momentum built during the project to enhance nature conservation and promote local well-being through tourism.

Through the workshops, the following points have been discussed and determined:

  • Mobilising resource persons (key ‘champions’) in each village involving in the tourism development in each PA

  • Identifying a representative / coordinator of the Task Force 

  • Clarifying the expected roles and responsibilities of the Tourism Task Force 

  • Identifying the action plan with key actions to carry out for 2023

The participatory approach encourages local members’ participation but it can also demotivate them in case there is one strong negative feedback. In this exercise, two workshops were organised, only one was considered successful. It was observed that during the ‘unsuccessful’ workshop, the voice of one Village Head was very strong, making other members hesitant with the initiative although they seemed supportive in the beginning. At the community where the successful workshop took place, people have the same level of understanding about tourism and are bonding over the joint benefits of their community.

Sophea Sok
Participatory Bottom-up Approach
Strong sense of community
Product Refinement and Testing

After the training was completed and the tour itineraries were designed, community members at Cuc Phuong National Park and Van Long Nature Reserve were ready to put their newly acquired skills to the test. 

Instead of hosting familisation trips with tour operators, organising pilot excursions with real visitors would create more meaningful and practical impacts for the communities. By hosting these pilot excursions, community members would have the opportunity to be exposed to different markets and to be able to practise their activities in real-life circumstances.

In that sense, two immersive itineraries were proposed, targeting both international and domestic audiences residing in Hanoi who are incentivised to pay a 50% package rate as a donation for the communities in the protected areas and contribute to their development.

As the local champions are mostly new to tourism, it takes time for them to get used to the concept, understand what community tourism really means and start learning basic skills to welcome tourists. Even when the tour itineraries were designed and looked good on paper, it does not mean that the tour is ready for the market. Bringing in tour operators in this early stage can do more harm than good. Therefore, test trips allowed product feedback and skill improvement before introducing them to the market.

In Van Long, the visitors were impressed with the hospitality of the local people, and appreciated the training provided to the local communities by the Project. Alongside the highlights, some improvements were also pointed out. For instance, additional or feasible experiences can be expanded when the local hosts are more familiar with welcoming guests; or the timing and route of the boat ride can be adapted depending on the season and visitors. 

In Cuc Phuong, Khanh villagers have been welcoming guests trekking from the Bong centre of the Park for a long time. Therefore, it took them little time to be able to organise the new experience, which is the cooking class in combination with a hiking experience. As the itinerary was designed to reduce the reliance of the village on the Park’s tourism, the route where the hiking and vegetable picking is conducted lies outside of the Park’s territory.