Work with different actors at the local, national, and international levels, to contribute to the design of a fiber value chain that can trigger the activity. The work will consist of the identification of key public and private actors in order to provide tools for the commercialization of the product. The activities that will be developed in this stage of the project include meetings with the textile sector, application authorities, and various important local actors in this area.

The annual shearing of guanacos by the Payún Matrú Cooperative is being closely supervised by the Mendoza Department of Renewable Natural Resources to ensure that the potential economic income provided by guanaco wool is feasible and sustainable. At the same time, Cooperative members understand that by making "good practices" they receive "good benefits". CONICET has tested and developed methods for minimizing the stress of individual guanacos during capture and handling, that reduce negative impacts at the population level.  Our knowledge of ecological, physiological, and behavioral processes that "constrain" these camelids in La Payunia, based on more than 10 years of study, put us in a unique position for advising and teaching the cooperative and government stakeholders how to minimize impacts of live shearing on this population. We will continue training members of Payún Matrú Cooperative in "good practices" to make capture and shearing of wild guanacos within Wildlife Friendly Actions. The following activities will be carried out at this stage:

World Heritage Hosts (Welterbe Gastgeber) are certified quality hosts providing accommodation and services inside the World Heritage property of the Upper Middle Rhine Valley. The programme was initiated in 2007 by the Upper Middle Rhine Valley World Heritage Association with the aim to improve the local tourism offer and avoid the loss of quality in the services provided. Today 18 businesses are certified as World Heritage Hosts. They are known for their high quality accommodation and services. They also act as ambassadors for the region having exceptionally knowledge about the many castles, legends, sights and adventure opportunities in the region as well as local products, including wine and cherries.

The certification is awarded to businesses that play a key role in the promotion of the wider World Heritage area on the basis of four criteria: quality of information and communication on the World Heritage value; active participation in local networks; quality of the products and services provided; relevance in relation to the World Heritage status.

In order to obtain the certificate, local hospitality businesses need to be certified by a national quality procedure (Service Quality Germany) and/or graded in accordance to the DEHOGA standards (German Hotel and Catering Federation).

The World Heritage Academy (Welterbe Akademie) is a training opportunity created to raise awareness on the OUV of the World Heritage property, other heritage values and the wider heritage of the Upper Middle Rhine Valley. The academy aims at fostering local traditional knowledge, professional and practical expertise to build capacity in local communities and local actors living and working within and nearby the World Heritage site. The academy organizes seminars and workshops in cooperation with local artisans and professionals as well as experts in the field of restoration and heritage, and topics treated vary from important and central themes like tourism, green energy, and specific building and conservation techniques like the construction and restoration of dry stone walls.

The Academy offers inclusive and innovative means of engagement for local stakeholders and actors to build knowledge and capacities to face future challenges.

The Upper Middle Rhine Valley World Heritage Local Action Group (LAG) is the steering body of the LEADER project. The group includes members from 28 local organizations representing public authorities, the economic and social sectors, and civil society.

The LAG implements the Local Integrated Rural Development Strategy (LILE), which sets objectives for the funding period between 2014-2020   and formulates fields of action for the strategy around four themes:

1. liveable settlements of the Middle Rhine;
2. sustainable tourism and economic structures;
3. preservation and sustainable development of the cultural landscape of the area;
4. society and communities in the World Heritage property.

Members of the LAG advise and decide on projects that are submitted to the calls for funding on the basis of their pertinence with the LILE strategy.

The area of interest of the LAG is very similar to that of the UNESCO World Heritage as it includes the associated communities of the Rhine-Nahe, St.Goar-Oberwesel and Loreley and parts of the Rhine-Mosel municipalities and parts of the cities of Boppard, Lahnstein, Bingen and Koblenz.

The LAG also exchanges with national and transnational partner regions on joint cooperations. Currently,

the LAG is working on the application for a new funding period 2023 – 2029.