An education and outreach programme (e.g. community theatre, radio campaign, community events) is implemented to raise awareness of waste management, stimulate initial dialogue and influence attitude and behaviour changes. Community theatre is a very successful tool to achieve this. Up to 5 members of the community are trained as data collectors and spend a week interviewing citizens and key stakeholders in order to collect ‘data’ on attitudes, behaviors and perceptions towards waste management Data are analyzed and translated into a series of storylines. A second group of citizens (up to 15) are trained as ‘artists’ and participate in a week of training (story-telling, role playing and scripting) and rehearsals. At the end of the week the theatre performance takes place. At critical points in the performance, an MC invites the audience to ask questions, exchange ideas and experiences, and debate solutions to waste management challenges. The community theatre is followed up with practical outreach activities such as beach clean-ups to introduce the concept of the four R’s (refuse, reduce, reuse, recycle). Village leaders are encouraged to take part in practical activities to promote good governance and strong leadership.