DEVELOPING THE ECOTOURISM PRODUCT

Published: 15 December 2020
Last edited: 15 December 2020

With a common vision established through the Local Ecotourism Cluster the next step is to develop a MEET ecotourism product. MEET ecotourism products aim to highlight, promote and preserve the features unique to the protected area destination, whilst also highlighting local natural, historical, culinary and other strengths. Each product is developed around a four-component structure of attractions, facilities and equipment, services and activities and each component within the product is then assessed to ensure a high standard of quality and sustainability. 

Classifications

Category
Alliance and partnership development
Co-management building
Communication, outreach and awareness building
Education, training and other capacity development activities
Sustainable financing
Sustainable livelihoods
Scale of implementation
Local
Phase of solution
Implementation

Enabling factors

The MEET Manual and Online Training Module on conservationtraining.org both explain and can be used to train interested stakeholders on how to adopt the MEET ecotourism product development approach in their destination. 

Lessons learned

  • Have tangible goals with clear economic opportunity
  • Storytelling and a theme are key to a successful ecotourism product
  • Never forget the core objective of the park: conservation!