With a common vision established through the Local Ecotourism Cluster the next step is to develop a MEET ecotourism product. MEET ecotourism products aim to highlight, promote and preserve the features unique to the protected area destination, whilst also highlighting local natural, historical, culinary and other strengths. Each product is developed around a four-component structure of attractions, facilities and equipment, services and activities and each component within the product is then assessed to ensure a high standard of quality and sustainability.