Selecting 3-4 native animal species that best represent the landscape, helps to embody the specific ecosystems in need of protection/management. Identifying target species allows ECF to create an approach to wildlife conservation that is easy for locals to understand - linking a charismatic species directly to landscape management practices - and helps provide locals with a tangible connection between their day-to-day conservation efforts and long-term landscape impacts. For example, if native grassland ecosystems are healthy, the Caucasian red deer will return even if they were previously locally extinct. The presence of these key native animal species is later used as an indicator of biodiversity when Conservation Agreements are created.

Using a combination of remote sensing and field data, a study of the existing and potential habitats of key species is performed. Using Maximum Entropy Modeling (MAXENT) software, habitat suitability models for each key species is created, resulting in maps showing the suitability of the habitats for key species. This approach allows locals to make a clear connection between conservation objectives, measures to be implemented and the expected impacts and helps set priorities for further studies and monitor the species/habitats.