Planning, designing and implementing an awareness campaign
We took a stock of all the existing activities that SGNP was doing relating to outreach and education. I have been working in this space for all my career and I could provide valuable input with the plans I presented. This was easy as I had already proven myself with the website and Facebook page responsibilities. We looked at a multiple range of activities to engage with the people visiting SGNP. I lead a number of pilot nature trails, to demonstrate how these walks can be used as effective medium for biodiversity as well as conservation communications. I drew up small plans for events ranging from half day events to overnight camps. I personally became involved a diversity of topics, from biodiversity, history, archaeology to adventure sports in these activities. SGNP had a campsite (with permanent tents) which they upgraded and made available for longer events. When this plan was ready and agreed on, we invited the print and electronic media and invited them to be a part of these programs. We organised our events for the media free and managed to win their support and participation. Constant engagement and training with SGNP staff happens about backend management and (standard operating procedures) for these events.
Not Applicable
1. Diversifying your means to achieve your objective. 2. Working in close and constant coordination with the regional as well national media. 3. Demonstrating success rather than explaining it. 4. Setting up day-to-day processes and monitoring them.