EGI partnered with Bunyoro and Bugungu cultural institutions to provide art skills to local people. 20 community groups, including women, youth and girls, formed different drama groups, that perform theatre plays, songs and dances, delivering strong messages, while providing entertainment for local communities. They are so successful that they are now hired at different occasions to perform, which provides also an income to these drama groups. They continued to perform during the second wave of Covid-19, in radio drama programs.
The partnership with the cultural institutions allowed to develop the cultural approach and adequate messages to support behaviour change among local communities.
Cultural and religious leaders have great influence on their communities, involving them early in the project design increased the effectiveness of the approache.
Cultural values and customs must be embedded in the project as communities have an aesthetic attachment to it.