Research/Risks and Gaps Analysis
The research that Ecotrust and the Kiiha partnership undertook was quintessential in understanding the context they were operating in and the risks that the company faced, which allowed them to frame their business engagement approach, argument, strategy and actions more efficiently.
- Knowledge about the context in which the company operates
- Work with various stakeholders to retrieve the necessary data
Preliminary, thorough research helps to better define a business engagement approach for efficient impact: knowing which strategy will produce the desired effect. Research and subsequent results, can be powerful tools to demonstrate a company’s impacts and dependencies on nature, and the necessity to broaden its biodiversity actions beyond their initial target area of intervention, especially if this research considers dialogue highlights and issues.