Strategic plan and fundraising strategy

Published: 08 October 2015
Last edited: 05 September 2017

Developed and implemented jointly with donors, countries and partners, the strong strategic plan includes:

  1. Consolidating the establishment of the fund's architecture
  2. Opening new thematic windows and attracting new countries to be part of the architecture
  3. Establishing a fundraising strategy
  4. Establishing a marketing and communications plan
  5. Establishing a monitoring and evaluation system


Management planning
Scale of implementation
Phase of solution

Enabling factors

  • Consultations: A thorough consultation process will allow to develop a strong strategic plan for the CBF.
  • Measurable objectives and indicators: The Plan needs to include measurable objectives and indicators in order to assess its effectiveness.

Lessons learned

  • It is crucial for the strategic plan to be an inclusive document¬†with ample participation from all stakeholders

Do you want to share your inspirational story?

Have you been inspired by a solution or building block on PANORAMA? Then share your experiences and tell us how you have been inspired and what you did to replicate a solution! What was needed in order to adapt the solution to your context? Tell us how you enabled a successful knowledge transfer to create more positive impacts for a healthy planet!