In the longer term, interventions to counter wildlife crime can only be effective if they are based on a combination of strategic planning and innovative action. Practical strategies with clearly defined aims are vital to enable coordinated interventions. All interventions must seek to achieve required outcomes that work towards priority goals. To be successful, strategic planning – as well as the resultant interventions – must involve all key role players to ensure a sense of joint ownership. Similarly, strategic interventions must embrace the contributions of all relevant stakeholders to ensure coordinated action. Yet action must remain innovative so that activities can be adapted as unforeseen circumstances are encountered, new needs arise, or parameters shift. In addition, strategies need to be revisited and refined at regular intervals to ensure they remain relevant in a changing environment. This combination of working toward clear aims with effective strategies, while always being willing and able to adapt through innovative changes in approach and action, is an essential building block to effectively counter wildlife crime.