Working with the people and for the people

Published: 21 October 2019
Last edited: 22 June 2021

In the previous building block,  the importance of working on and for a common land and taking on common problems was mentioned. For COBIJA members, the common goal is furthermore to do a job with people and for people, promoting social change, strengthening the ways of life of the peasants, and strengthening the sustainable management of key resources such as water and soil. The approach is to generate change by working with the people, for instance to maintain processes for the sustainability of productive projects, or to develop capacities for food security, among others.


Alliance and partnership development
Co-management building
Communication, outreach and awareness building
Education, training and other capacity development activities
Scale of implementation
Phase of solution

Enabling factors

  • Using existing levels of organization within communities, producers, and local authorities in order to build initiatives, e.g. Ejido assemblies, fishing cooperatives, rural production units, etc.
  • A strong shared sense of identity and belonging among producers, communities and local authorities;
  • Thanks to the organization's network and the COBIJA Coalition, there has been a greater impact in the workshops in terms of presenting information and results to the producers and making an effective translation of the diagnoses to reality in the field.

Lessons learned

The work experience with COBIJA has been relevant for people who do not have a network of organizations that fulfill the role of interlocutors and process accompaniers. There was a void of citizen voice which is being covered as the work of the Coalition progresses.

Given the novelty of the Coalition's work experience with the communities, it has been necessary to create an agile communication strategy with the people.

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