Behavioural change is one of our main building blocks to benefit wildlife conservation. This project component aims to change the behaviour of wildlife consumers by identifying key behaviours and using them to reduce demand for wildlife products. Findings of background research on awareness and attitudes of government officials and citizens around Pu Mat National Park towards wild meat consumption and sales were used to develop appropriate behaviour change interventions, drawing attention to the impact of wild meat consumption on health and the negative social perceptions of consuming wild meat. Following implementation of our work, the impact of our messages on avoidance behaviour and attitudes toward wild meat consumption was measured.