Communication about ecosystem service values
Different communication tools increase the audience and options to share information and deliver transparency on issues that related to natural resources in order to make more equitable decisions and in order to get support from the different stakeholders, such as the residents, the private sector and the local governments.
- Understand who your target group is and compile the proper information out of all your results, specific to target your person(s)
- Communication budget
- Creative team to make results easy accessible and attractive
- Have specific meeting to transfer information from your research
- It takes a long time before the message gets across
- Ecosystem values is a complex message that needs to be translated into concise day-to-day information