Awareness Raising

Publié: 12 novembre 2015
Dernière modification: 01 avril 2019
The importance of nature conservation is brought out to the local community - including the tourist sector. Awareness raising campaigns are conducted to transform knowledge, values, skills and attitudes towards sustainable tourism development. Information is disseminated via videos, brochures, press releases and organised flash mobs.

Classifications

Catégories
Communication et sensibilisation
Planification de la gestion
Échelle de la mise en œuvre
Local
Phase de la solution
Phase de démarrage

Facteurs de réussite

Community participation of the community, resources for public relations in the alliances, formulation of clear messages.

Enseignements tirés

Because the efforts have been achieved with the participation of very diverse sectors and institutions it is necessary that all the members have similar understanding regarding the terms used; all the messages communicated have to contain the same information, no matter who is communicating.