Awareness raising

Published: 24 October 2022
Last edited: 24 October 2022

Many people interact with wildlife and domestic animals in Liberia, but overall awareness about zoonotic disease risks is low. Raising awareness involved information about the purpose of the project, as well as dedicated engagement using the 'Living Safely with Bats' visual book. This messgaing integrated biodiversity and health information, in line with a One Health approach. 

Classifications

Category
Alliance and partnership development
Communication, outreach and awareness building
Education, training and other capacity development activities
Sustainable livelihoods
Scale of implementation
Local
Subnational
Phase of solution
Entirety

Enabling factors

Collaboration on an international project allowed for sharing and optimization of materials, including adaptation of the information and visuals in the 'Living Safely with Bats' book to the Liberian context. Holding engagement sessions as a group allowed for questions and norms to be considered in a respectful and open community-led manner. The trust established allowed for the messages to be positively received. 

Lessons learned

Changing perceptions and norms takes time and sustained engagement, particularly in settings where health literacy is limited. With accurate information and practical strategies for their context, communities are empowered to take on actions that reduce disease risk and protect animals and ecosystems.

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