The project is putting a heighted focus on demand side measures in terms of behaviour change communication targeting especially rural areas. By this the project aims at increasing the knowledge of the target populations on the benefits of ICS to ensure that households buy ICS and integrate them into their cooking energy system. in order to further mainstream and increase efficiency of the outreach different partners and networks are involved.
To increase the demand on a larger scale the project is implementing widely ranging demand side activities. These include i.e. broadcast via the national as regional radio stations, product placement in soap operas, sensitisation of local leadership and government extension workers as well as caravan events and cooking performances on local markets and in communities.
To kick-start this development the ICS market in the relevant country or region must have moved already from the from Pre-Commercial towards Pioneering stage which means that there is a growing awareness in the market on the technologies and its benefits and early adopters already use the technology.