Communication strategy
Results, achievements and learning experiences of the program were disseminated among different audiences to illustrate the impact of the innovative business model. This implies communications with the end users about arrangements for conservation and sustainable management, ethics and fair nature of trade agreements for suppliers, and the results and impact of this business model, so that their consumer decisions become effective support to it.
Communication of lessons learned during implementation of the project taking into account the different target audience, to share the results and achievements of the project visible to the players that make possible the design and EcoGourmet initiative, organize or disclose the stories and experiences, so that not only results count as facts and figures, but changes, perceptions and learning that have a greater qualitative component, especially those involved in the project (organizations, beneficiaries, etc.).
The previous experience with WOK restaurants and Red de Frio, gives a good example how to improve the conditions of community-based organizations and the perceptions on consumers in Bogotá and Cali.
The dissemination of impacts and results is easy via social networks such as twitter and facebook.
The communication process for the program has generated some notes regarding the business model, however the disclosure will be more when the program starts with the market agreement.