Partnership in the recycling industry enhances success in the business. Arena's recycling industry duty is to collect plastic wastes as raw materials which is why they have been able to enter into a partnership with Coca-Cola because they have common goals and interests. Coca-Cola is producing a lot of plastic packaging items which are raw materials for Arena. Likewise, Arena is in the process of establishing collaboration with all the companies that produce plastic products. The aim is to enter into an agreement that all the garbage produced at any of their events must come to Arena.
Arena and Coca-cola both have the responsibility to care for the environment. Arena recycling industry has the capacity to consume plastics in large quantities because one brick consumes tons of plastics because it is made of 60% plastic. Hence Coca-cola is assured that all the plastic materials they produce will be recycled.
The things we learned in partnership with Coca-cola is that we get the raw materials easily, and then when you make a partnership there is something called branding so we promote each other in the sense that we all are responsible for the environment and we get the branding of our company.